MSc in Tourism Marketing and Management

Make tourism better

Master's Degree Program in Tourism Marketing and Management is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for the environment, and better for local communities. This is what we teach our students and this is what the students can do when they have finished our degree program. Our students are problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service-oriented, quality-conscious, and hard working. We provide students comprehensive knowledge on how to manage and market tourism businesses and destinations in the modern, global tourism field. Our program is not the easiest there is, but there are not many like it in the world. We focus on understanding the customer, on creating value for all people and organizations involved in tourism, on small and medium-sized enterprises, and on the wellbeing of tourists, nature, businesses, and local people. We do this with the latest academic knowledge combined with real-life business challenges.

What's In It For You? Why Should You Study With Us?

Travel and tourism is an ever-growing, global, and international business. We will put you right in the middle of this and teach you the skill needed to operate in today and tomorrow's marketplace. We will give you a chance to make tourism better. This MBA is not just for a career but it also allows you to find your passion and make it living in the field of tourism. Your education at our program will give you the knowledge and tools to work in various positions in the field. You can be an entrepreneur, a destination marketer, a social media specialist, a business manager, or a consultant, just to name a few examples. Our focus on technology, wellbeing, and responsible tourism will give you a great position to work in the field of tourism with skills and knowledge respected and sought after by employers.

The University of Eastern Finland is a multidisciplinary academic university that offers students a wide range of study possibilities and minor subjects. It is located in beautiful and safe Eastern Finland with nature surrounding us everywhere. The living costs are smaller than in major university cities and metropoles around the world and students are valued and appreciated. The University of Eastern Finland, UEF, is committed to a high standard of research and education. UEF has passed a quality assurance audit carried out by the Finnish Higher Education Evaluation Council and adopted an ISO 9001:2000 compliant quality management system. Furthermore, since launching its operations in 2010, the UEF has appeared frequently, indeed annually, in several rankings listing the world's leading universities. In 2015, UEF was ranked among the leading 400 universities in the world by Times Higher Education, among the leading 350 universities in the world by QS World University Rankings, and among the leading 401–500 universities in the world by Academic Ranking of World Universities.

What Is MDPTMM Made Of?

Master's Degree Program in Tourism Marketing and Management is a two-year program containing various studies total of 120 ECTS credits. The curriculum includes courses on consumer behavior in tourism, marketing, and management of tourism companies and destinations, research methods, and electronic business. All the courses in the curriculum will be focused on three central themes: wellbeing tourism, sustainable tourism, and nature-based tourism.