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University of Dundee International Marketing MSc
University of Dundee

International Marketing MSc

Dundee, United Kingdom

12 Months

English

Full time

Request application deadline

Sep 2024

GBP 21,900 / per year *

On-Campus

* for International students

Introduction

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing program covers the traditional founding concepts and theories of marketing and is a course suited for both those who want to build on their first degree in a business-related subject or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management, and Social Media, preparing you as best possible for graduate employment.

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