Specialization in Corporate and Institutional Communication

The Corporate and Institutional Communication Specialist is a professional who has tools for the strategic management of communication in organizations, institutions, and companies. The theoretical and practical training allows communication professionals to acquire institutional and technological tools.

The person who graduates from the career of Specialization in Corporate and Institutional Communication will be able to become an agent in the field of social communication with the knowledge and tools that allow him to:

Manage corporate and institutional communication areas in public and private organizations.

Design the most appropriate corporate and institutional communication plan for the social environment and the mission of each organization.

Know the elements and behavior of the corporate and institutional communication process, taking into account the possibilities offered by the map of current mediatizations.

Project and improve the image of an organization.

Analyze the communication flows of production, circulation, and recognition from the perspective of organizations.

Apply diagnostic processes in order to achieve an adequate allocation of resources that allow to effectively project the communication needs of an organization.

Propose viable solutions through the systematization, integration, and application of the knowledge acquired throughout the studies with the relevant theoretical support.

Adequately and effectively combine academic knowledge with the most pertinent strategies for solving specific problems in the public and private spheres, in terms of corporate and institutional communication.