Master of Science in Marketing
Cincinnati, USA
DURATION
1 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 11,159 / per semester *
STUDY FORMAT
On-Campus
* Ohio resident | Non-resident: $15,696.00 per semester
Introduction
The Master of Science in Marketing program provides aspiring marketers with the contemporary tools and practical experience necessary to successfully accelerate their career in today’s fast-paced business environment.
Lindner's MS in Marketing program is designed to provide students with innovative and specialized curriculum choices, helping them gain both breadth and depth to their marketing skills.
Students learn alongside our world-renowned faculty, who rank in the top ten for publications in consumer psychology journals. The program core courses are intended to strengthen your foundation in strategy, analytics and consulting, while electives allow you to pursue the areas of marketing that interest you the most—whether that's digital marketing, consumer psychology, marketing innovation tools, or branding.
Your goals are unique, so we encourage you to incorporate courses from across the University, adding an additional layer of interdisciplinary specialization and competitive differentiation to your resume. Courses can be completed on campus or online, full-time or part-time.
This program is open to students who have a bachelor's degree or other graduate degrees in business or in non-business disciplines.
Why earn a Marketing master's degree?
Earning an MS in Marketing opens the door onto a wide array of career opportunities. This program has helped our alumni find careers at high-profile organizations such as Abercrombie & Fitch, the Cincinnati Reds, Oracle, and Toyota. Many manager and director positions either require or recommend that candidates have a graduate degree.
Lindner College of Business’ Marketing faculty includes world-renowned thinkers in the fields of consumer behavior and market insights, who challenge students to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising.
Application Deadline
International: March 15, 2023; Scholarship Priority: April 15, 2023; Final Deadline: July 31, 2023 (subject to space availability)
Admissions
Scholarships and Funding
At the discretion of the Master of Science in Marketing Program Director, candidates offered admission to the program may also be offered a university scholarship. The amount of these scholarships is dependent upon on the candidate's GMAT or GRE score. All Master of Science in Marketing students are automatically considered for these awards and no additional application is required.
University scholarships range in value from $2,000 to $9,000. These scholarships must be used for coursework in the Master of Science in Marketing Program and cannot be combined with other awards.
Curriculum
The MS in Marketing program provides students with an innovative and specialized academic curriculum that covers a wide range of marketing topics. Required classes include Buyer Behavior, Marketing Ethics, and Data Analysis. Students receive in-depth training and experience in all areas of marketing, including:
- Branding
- Strategy
- Market research
- Buyer behavior
- Product management
- International issues
Experience-based learning is an integral component of the Master’s in Marketing program. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.
MS-Marketing Basic Business Knowledge Classes (BBK)
The following courses are required of students who do not have an undergraduate degree in business
- ACCT7000 Foundations in Accounting (C min) 2 Credit
- BANA7011 Data Analysis (C min) 2 Credit
- ECON7000 Foundations in Economics (C min) 2 Credit
- MKTG7000 Marketing Foundations (C min) 1 Credit
MS-Marketing-Core Classes
Students must complete the following 5-6 core courses (14 credit hours). BA 7077 is required only for full-time students.
- MKTG7012 Marketing Research for Managers (C min) 4 Credit
- MKTG7015 Buyer Behavior (C min) 2 Credit
- MKTG7028 Marketing Ethics (C min) 2 Credit
- MKTG7035 Marketing Strategy for Managers (C min) 2 Credit
- MKTG7099 Master of Science in Marketing Capstone (C min) 4 Credit
- BA7077 Career Management 0 - 1 Credit
MS-Marketing-Elective courses
Students must complete 18 credit hours of electives, of which 12 must be in the graduate marketing discipline. The remaining six hours can be fulfilled with any Lindner College of Business (LCB) graduate course, excluding the Basic Business Knowledge Courses : ACCT 7000, MGMT 7000, BANA 7011, ECON 7000, FIN 7000, MKTG 7000. Graduate courses outside of LCB require prior approval of the academic director.
- MKTG7012 Marketing Research for Managers (C min) 4 Credit
- MKTG7015 Buyer Behavior (C min) 2 Credit
- MKTG7028 Marketing Ethics (C min) 2 Credit
- MKTG7035 Marketing Strategy for Managers (C min) 2 Credit
- MKTG7099 Master of Science in Marketing Capstone (C min) 4 Credit
- BA7077 Career Management 0 - 1 Credit
Program Tuition Fee
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!