Master Programme in Fashion Marketing and Management

Term One establishes the study method that characterizes the educational program and the student should when the term has concluded, have a good knowledge of information retrieval and source criticism. This is achieved through varying the work approaches in the four courses of the term so that the student works, both individually and in different group constellations, to search for and present (in writing and orally) current research on the issues discussed. The teaching consists of both traditional lectures that introduce different themes and seminars in which students are assigned roles as speakers, discussion leaders, or discussants.

The courses during the first term aim to broaden and deepen the students’ knowledge gained from their Bachelor's education. As the program has a broadened admission from several different disciplines, a significant focus is on providing good foundational knowledge of theories in supply chain management and fashion studies, textile materials and production knowledge, as well as business models and strategic management. In addition, students take a course in methods that build on the knowledge they students bring from their bachelor's level educations. The teaching is based on methodological questions and scientific theoretical considerations in published research, which is linked to the texts from methodological literature. Through this method, students acquire in-depth knowledge in the design and implementation of research in textile management and are expected to be able to independently orient themselves in the different research areas within textile management.

During the first term, students take the following courses (some changes in the order of courses may occur):

• Business and management in the textile fashion industry
• Sustainability-oriented business models in apparel and textile industry
• Theoretical Foundations of Supply Chain Management and Fashion Studies
• On Methodology and the Philosophy of Science in Textile Management
• Business Strategy and Strategic Management

This course can be replaced with an elective course at the university. However, this is subject to availability and must be approved by the Programme Coordinator.

Term Two, the students take two parallel courses with a focus on providing a deepened perspective on textile management and simultaneously forming the basis of the two specializations in the subject, i.e. fashion management and marketing as well as the governance of textile value chains. During the last period of the second term, the student carries out either independent research work in collaboration with companies in the region and/or one of the University of Borås’s research programmes or an internship, all within the framework of the course Field Study in Textile Management. The course is intended to give the students deepened knowledge and application of textile management based on the knowledge they have gained during the first year.

During the second term, students take the following courses (some changes in the order of courses may occur):

• Fashion Retail Marketing and Communication
• Sustainable supply chain management in apparel and textile
  • This course can be replaced with an elective course at the university. However, this is subject to availability and must be approved by the Programme Coordinator.
• Field Study in Textile Management
• An intermediate exit point after half of the study period is allowed provided that the student has passed the courses in terms one and two as well as replaced the course Field Study in Textile Management (15 credits) with Independent Work for the Master's Degree in Textile Management.

Term Three consists of four courses, all of which provide deepening studies in the main field of textile management with a focus on fashion management.

During the third term, students take the following courses (some changes in the order of courses may occur):

• Digital Marketing Communication in Textile and Fashion
• Fashion Consumer Behaviour
• Trend Analysis in Fashion Markets and Systems
• Consumption and Branding – Cultural Perspectives on Fashion Markets

Term Four, the student conducts an independent research project resulting in a Master's thesis of 30 ECTS credits (main area Textile Management A2E). The Master&rsquo's thesis should be highly relevant for the development of knowledge in textile management and for its practice. The student is expected to demonstrate a critical approach and a high awareness of social science methodology and its application. If the student has completed a Master's degree of 15 ECTS credits, this will be replaced by the course Field Study in Textile Management of 15 ECTS credits.

During terms one and two, students may be offered the opportunity to take cross-listed courses with other Master's programs at the university after approval by the Program Coordinator and subject to availability. The courses that can be replaced are highlighted above.

This program prepares students for advanced positions in the industry as well as academia. After graduation, you will be equipped with the tools for working in leading positions in marketing, quality, production, and logistics, or becoming an entrepreneur and setting up your own business. You can also continue your studies and pursue a doctorate.