Master of Corporate Communication

Master of Corporate Communication

The programme aims to equip candidates with knowledge of theories and applications relevant to the field of corporate communication. In this programme, candidates are exposed to latest developments in the communication industry. Through a series of lectures and practical assignments, the programme aims to contribute to a higher level of professionalism among future and current practitioners of corporate communication and professionals in the media industry. Special focus is given to various aspects of corporate communication, such as planning, preparing, organising and utilising corporate communication in the operation of an organisation.

Entrance Requirements

• Applicants must possess a Bachelor’s Degree in Communication or any related discipline, with a minimum CGPA of 2.5 from a recognised university,
• Applicants with a CGPA of at least 2.5 must have a minimum of one-year work experience after graduation (Bachelor’s Degree) in any related field,
• Applicants with a CGPA of less than 2.5 but with 3 years or more work experience after graduation (Bachelor’s Degree) may be considered.

Additional Requirements

• Working experience must be AFTER graduation (Bachelor’s Level). Working experience before graduation WILL NOT be considered.
• Please include proof of employment with your application. For example, a verification letter from your employer or letter of appointment or latest pay slip or any other relevant documents.

Programme Requirements

a. Credit Requirements

Candidates pursuing this programme are required to complete a minimum of 40 credits of graduate level coursework. Credits are distributed among compulsory courses, elective courses and research project or comprehensive examination as follows:

List of Courses

1. Compulsory Courses (21 credits)
   • KOM5111 Communication Theory 3 credits
   • KOM5113 Communication Research Methods 3 credits
   • KOM5115 Statistics for Communication Research 3 credits
   • KOM5315 Organizational Communication 3 credits
   • KOM5317 Theory and Practice of Corporate Communication 3 credits
   • KOM5321 Advanced Public Relations 3 credits
   • KOM5325 Integrated Marketing Communication 3 credits
2. Elective Courses (19 credits)
   • KOM5117 Data Analysis and Interpretation 3 credits
   • KOM5210 Public Speaking for Professionals 3 credits
   • KOM5211 Interpersonal Communication 3 credits
   • KOM5213 Psychology of Communication 3 credits
   • KOM5215 Intercultural Communication 3 credits
   • KOM5217 Strategies of Communication 3 credits
   • KOM5319 Communication and Decision Making 3 credits
   • KOM5323 Principles of Advertising 3 credits
   • KOM5327 Crisis Communication 3 credits
   • KOM5331 Brand Communication 3 credits
   • KOM5419 Presentation Media 3 credits
   • KOM5711 Special Topics in Corporate Communication 1 credit
   • FBK5600 Master Research Project Seminar 1 credit
   • FBK5989 Research Project 6 credits

b. Other Requirements

1. FBK5989 Research Project 6 credits
   Candidates may opt for the Research Project if they obtained an average of B+ for KOM5113 Communication Research Methods and KOM5115 Statistics for Communication Research.
2. CE00MS Comprehensive Examination
   Candidates who opt for 6 credits of electives subjects instead of Project Paper are required to sit for and pass the comprehensive examination at the end of their final semester of study upon fulfilling the credit requirements.