Corporate Communication & Branding
Milan, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
25 Jun 2025
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 12,500
STUDY FORMAT
On-Campus
Introduction
The Master in Corporate Communication & Branding will enhance the potential of brilliant young professionals to tackle all the complexities of communication management. The Master's training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make the students acquire professional, interpersonal, and language skills necessary to be effective communicators in organizations and agencies.
Students are encouraged to explore trends, to think out-of-the-box, to be mindful of business and communication, and each module is designed to strengthen our students’ chances of becoming sought-out professionals in the communication field.
The Master represents a truly international experience in the heart of the Italian capital of communication, Milan. The Master hosts on average more than 15 nationalities worldwide. This diversity makes the program challenging and extremely enriching from an interpersonal standpoint. Students are constantly supported through class tutoring and coaching.
The Master offers more than 600 hours of in-class training, during which students are constantly involved in practice-based projects with companies, agencies, and consumers plus intense field experiences such as creativity lab, individual assessment interviews, self-branding sessions, team-working support, diversity management training, job interview simulations, and field trips.
The International Postgraduate Master in Corporate Communication & Branding has built over its 10-year activity unrivaled networking with the top players in the branding and communication industry, both agencies and companies that are market leaders at the forefront of innovation. Moreover, this Master has developed focused relationships with niche market actors that excel in specific communication areas and competencies that rely on disruptive thinking and openness to change.
The Master in Corporate Communication & Branding is promoted by LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.
Admissions
Scholarships and Funding
Scholarships available: 2
Scholarship value: € 2.500
The first scholarship is assigned during the first module of the program in the month of October. The evaluation is based on the application received for admission to the program and on an interview with a Master staff member.
The second scholarship is awarded at the end of the program to a student that the Master Committee considers deserving with respect to the following criteria: outstanding performance and progress demonstrated throughout the duration of the program, and feedback received from the program’s professors.
Curriculum
The 3 “E” of IPMCC Excellence
I. Enriching
- Corporate Communication
- Communication Planning & Measurement
- Brand Management and Consumer-Brand Relationships
- Marketing
- Qualitative & Quantitative Market Research
- Communication Skills
- Professional Life and Negotiation
- Advanced English for Relationship Management*
- Italian Language and Culture*
- Far East Culture and Language*
* Language courses are alternative options
II. Empowering
- Accounting
- Strategic Planning and Consumer Insight
- Media Planning and Budgeting
- Creativity Lab
- Public Relations
- Social Media Management
- Retail Experience
- Consumer Behavior
- Workshop on Influencer Relations
- Workshop on Self-Branding and Professional Ongoing Empowerment
III. Enhancing
- Business-to-Business Relationships
- Internal Communication
- Event Management and Unconventional Activations
- Crisis Communication & Issue Management
- Netnography
Career Opportunities
Graduates of the Master in Corporate Communication will gain a 360º communication knowledge and may become part of an organization or agency to carry out tasks related to strategic and operational management in all areas of communication:
- Account Executive
- Strategic Planner
- Social Media Manager/Community Manager/Digital Strategist
- Public Relations Manager
- Event Manager
- Crisis Communication Manager
- Media Relations Manager
- Internal Communication/employer Branding Manager
- Brand Analyst
- Brand Manager: Brand Activations/ Integrated Marketing Communication
- Manager
- Communication Consultant
- Stakeholder Relations Manage
The internship is not compulsory, although most of the students start their professional experience in Milan thanks to the network actively built by the Master and during classes, where executives are involved in running classes. Many professors of the Master in Corporate Communication are top executives and every year they decide to hire people for internships if students prove to be brilliant.
Over the past editions, students have been hired for internships by companies such as Accenture, Aigo, Amplifon, Aviva, Barabino & Partners, BMW, Bosch, Boston Scientific, FIAT, Firmenich, Foodora (Rocket Internet), Golden Goose, Google, Gucci, Harper Collins, Hill & Knolton, Ives Rocher, Lego, L’Oréal, Leo Burnett, McCann, Mediacom, Michelin, Montblanc, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Pirelli, PWC, Saatchi & Saatchi, TBWA, Vivtec, We Are Social, Young & Rubicam.
At the end of the Master's, students will be involved in real consultancy projects, for which they will have full responsibility to deliver a business solution to communication and branding issues. These projects are a real and direct bridge with potential employers.
English Language Requirements
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