Post-Graduation in Management

The competitive environment presents numerous challenges that arise from the uncertainty that characterizes the context in which we live, amplified by the volatility of the agents' behaviors; political, economic, regulators, consumers, influencers.

Hence, new strategic scenarios arise that imply greater creativity and adaptability, impose organizational flexibility and mastery of methodologies and tools that are new and sometimes come from non-traditional areas. This program aims to provide two complementary and equally important things: concrete experience with the new tools (of analysis and performance) and a space for reflection and interpretation of these new competitive contexts.

Benefits

• Contact and experience with sophisticated analysis, decision and performance tools;
• Discussion and modeling of competitive contexts and new challenges;
• Identification, analysis and discussion of the main critical success factors in the near future;
• Experience with design thinking methodologies and discussion of cases of reinvention of the activity;
• Personal and business project with support from experts in critical areas.

Goals

• Increased analytical skills in complex situations in terms of competition contexts;
• Identification of critical variables and use of methodologies and data analysis tools;
• Innovation and creation of disruptive solutions;
• Increased skills in the fields of soft skills and in the relationship and management of human, financial and technological resources;
• Integrated skills development and focus on the personal context.

Module 1 - The new competitive environment

• Competitive Intelligence TEACHERS: Luís Madureira
• Digital Experience TEACHERS: Maria do Carmo Leal

Module 2 - The fundamental tools

• Applied Digital Search TEACHERS: José Morais da Silva
• Management Accounting TEACHERS: Vera Lúcia Pinho
• Finance in Times of Uncertainty TEACHERS: José Morais da Silva

Module 3 - Frontiers of innovation

• Strategic Thinking TEACHERS: José Manuel Fonseca
• Leadership Coaching TEACHERS: Andrea Fontes
• Customer Journey Management TEACHERS: Rui David Cruz
• TEACHERS Project: José Manuel da Fonseca and Orlando Fontan

Module 4 - Operational borders

• People Management in Times of Volatility TEACHERS: António Sacavém
• Agile Project Management TEACHERS: Orlando Fontan
• TEACHERS Project: José Manuel da Fonseca and Orlando Fontan

The curriculum of the 'Graduate in Management' course is structured to encompass 30 ECTS credits.