Master in Digital Marketing and Communication
Aveiro, Portugal
DURATION
LANGUAGES
Portuguese
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Master in Digital Marketing and Communication
The Master in Marketing and Digital Communication aims to train professionals in the skills required for an effective activity in the area of marketing and digital communication, so that they can contribute to the success of brands and organizations on the internet through attraction, satisfaction, and loyalty of digital audiences.
It is also intended to develop soft skills such as team work, autonomy, problem-solving and decision-making, for a better adaptation to a constantly changing environment.
Simultaneously, the course aims to foster the development of research, critical analysis, communication skills and practical application of theoretical knowledge, promoting the development of scientific and professional projects.
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Admissions
Scholarships and Funding
Several scholarship options are available. Please visit the university website for more information.
Curriculum
Year 1
1st Semester
- Marketing Data Analysis
- Research Methodologies for Social Sciences Corporate Finance
- Multimedia Content Development I
- Marketing Management and Digital Communication
- Web Programming
2nd Semester
- Online Advertising
- Online Experience Design
- Internet Copywriting
- Social Media Marketing
Year 2
1st Semester
- Digital Marketing Seminars
- Web Analytics
- Dissertation / Project / Internship
Program Tuition Fee
Career Opportunities
The multidisciplinary set of skills developed in the Master in Marketing and Digital Communication is aligned with the current needs of companies or agencies, both in terms of the development of digital strategies and the operationalization of marketing and digital communication actions.
Among the possible professional opportunities, the following stand out:
- Digital marketing strategist
- Digital Marketing Manager
- Digital Campaign Manager
- Product manager
- Online account manager
- UX analyst / planner
- Data analytics manager
- PPC / SEM Manager
- SEO Manager
- Community Manager
- Social media strategist
- Content manager and editor