Máster Universitario en Protocolo, Comunicación y Organización Integral de Eventos

The completion of a classic program typically entails earning 60 ECTS credits.

Master's Degree Duration: One academic year.

• Event Organization Techniques
• Corporate and company events
• Creativity
• Production of events and design of spaces
• Communication at events
• Marketing at events
• applied technologies
• Protocol and institutional relations in the official sphere
• Restoration and Catering
• Events in the cultural industry
• Sports events
• MICE events
• Budget management and legal and legal aspects applied
• management skills
• Events institutions and international organizations
• external practices
• Final Master's Project

Basic Skills

• CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
• CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ​​study
• CB8 - That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
• CB9 - That students know how to communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
• CB10 - That students have the learning skills that allow them to continue studying in a way that will have to be largely self-directed or autonomous.

General Competences

• CG01 - Ability to analyze and synthesize the concepts necessary to understand and develop the topics to be dealt with in critical reasoning
• CG02 - Ability to organize and plan your work through the collection and systematization of data
• CG03 - Ability to argue and debate orally and in writing in the native language on topics of current general and specialized interest in the events industry environment.
• CG04 - Ability to handle the necessary computer programs for the effective achievement of the work to be carried out within the teams of event organizations.
• CG05 - Ability to know how to work in a group to undertake innovative projects that serve to generate and share knowledge and experience in event organizations.
• CG06 - Ability to solve problems or make value judgments in a reasoned, prudent, empathetic, and effective way, in a changing and complex environment in event organizations.
• CG07 - Ability to manage and coordinate multidisciplinary teams and facilitate communication processes within the team in the events industry.
• CG08 - Ability to appreciate diversity, multiculturalism, equality, and ethical behavior in the events industry.
• CG09 - Ability to organize the master's thesis with creativity and an entrepreneurial spirit, demonstrating the necessary knowledge and skills for direction and management in the field of the events industry and the institutional environment.
• CG10 - Ability to support and debate issues of social, economic, and environmental reality within the events industry
• Transversal Competences
• CT01 - Autonomous learning
• CT02 - Ethical and social commitment at work
• CT03 - Creativity

Specific Competences

• CE02 - Ability to develop specific documentation that affects the production, organization, and institutional relations in events within an organization.
• CE01 - Ability to interpret and assess the peculiarities of the various business environments involved in the events industry.
• CE03 - Ability to interpret the legal framework that regulates the events industry at a national and international level to propose solutions to situations of conflict or interest of clients, institutions, and companies.
• CE04 - Ability to globally analyze the development of events, budgetary and financial management in order to establish comparisons between different organizations.
• CE05 - Ability to design and develop different operational marketing actions in event management.
• CE06 - Ability to develop management skills for decision-making in the field of institutional relations, in companies, institutions, and other organizations.
• CE07 - Ability to analyze the official precedences in national and international events in accordance with the specific legal framework to prepare technical reports within the framework of the events industry.
• CE08 - Ability to compare systems and establish associations of ideas to apply them creatively in events.
• CE09 - Ability to design a management, organization, and production project for an event by planning, managing, and staging all the elements required.
• CE10 - Ability to handle computer tools and technological supports appropriate to the management and production of events from a multidisciplinary point of view.
• CE11 - Ability to analyze the context where events take place and the communication strategies that must be applied and design operational actions of a commercial, advertising, internal communication nature, and those that affect the media.
• CE12 - Ability to involve suppliers, the company's stakeholders, such as purchasing, communication, and in general, any interlocutor that will be affected by the project of an event to guarantee its success.
• CE13 - Ability to use impact measurement tools and return on investment in events to analyze and interpret the results obtained.
• CE14 - Ability to differentiate the different financing models and ways of obtaining income to know how to implement and discriminate the most appropriate financing and sponsorship plans for each event.
• CE15 - Ability to manage, coordinate, and direct multidisciplinary human teams, valuing the peculiarities of the various national and international environments in the design and adaptation of the actions of the direction and management of human resources in the events industry.
• CE16 - Ability to determine the principles of social responsibility and sustainability values ​​appropriate to the organization and production of events.
• CE17 - Ability to create your own business, for the development of the free exercise of the profession or to perform various tasks in organizations and institutions through the study of different companies in the field of events, both nationally and internationally.
• CE18 - Ability to determine the most appropriate research methodology for preparing the master's thesis within the framework of the events industry.
• CE19 - Ability to implement the acquired knowledge, skills, and abilities in professional practices in event production.
• CE20 - Ability to determine the provision of advanced event production and organization services through teamwork, as external providers, or as part of the organization.
• CE21 - Be able to create your own business, for the development of the free exercise of the profession, or to perform various tasks in organizations and institutions, both nationally and internationally.
• CE22 - Know the research methodology and apply it in the preparation of the Master's thesis