Máster Universitario en Periodismo Digital y Nuevos Perfiles Profesionales

The completion of a classic program typically entails earning 60 ECTS credits.

Master's Degree Duration: One academic year.

• 629501 Professional trends in current Journalism and ethical challenges in digital information
• 629502 Entrepreneurship and new business models in the media
• 629503 Journalistic editing in digital environments, social networks, and mobile devices
• 629504 Audiovisual journalism on the internet
• 629505 Narrative and transmedia techniques for the new Journalism
• 629506 Web programming for journalistic projects
• 629507 Digital content management on the web and social media
• 629508 data journalism
• 629509 Information visualization techniques on the web
• 629510 Marketing of journalistic products: web positioning and analytics
• 629511 External Practices
• 629512 Final Master's Project

Basic Skills

• CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
• CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ​​study
• CB8 - That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
• CB9 - That students know how to communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
• CB10 - That students have the learning skills that allow them to continue studying in a way that will have to be largely self-directed or autonomous.

General Competences

• CG01 - Ability to use journalistic language and to communicate professionally both in writing and orally.
• CG02 - Ability to develop innovative journalistic projects.
• CG03 - Organize and plan human teams and work processes in the field of journalistic communication.
• CG04 - Use Information and Communication Technologies (essential tools, supports, and processes) for their professional application.
• CG05 - Know the context in which the journalistic profession develops, paying special attention to technological and business changes.
• CG06 - Manage information from various sources, using search, identification, selection, and information collection techniques.
• CG07 - Adapt to new situations, new or little-known environments within the context of the journalistic profession.
• CG08 - Know and respect the ethical standards of the journalistic profession in the face of the challenges posed by the digital environment.

Specific Competences

• CE01 - Know the current trends in media systems and journalism both nationally and internationally.
• CE02 - Know the business models of journalistic companies and detect changes that may affect business management.
• CE03 - Ability to undertake in the field of journalism through the generation of own projects.
• CE04 - Apply audience analysis techniques in the digital environment to learn about their forms of use and behavior in the media.
• CE05 - Develop relationship strategies and audience loyalty.
• CE06 - Know the transformations generated by digitization in the practice of professional journalism.
• CE07 - Know and apply the narrative structures, formats and routines of transmedia journalistic production.
• CE08 - Ability to develop information products for mobile devices.
• CE09 - Ability to use social networks as a support for journalistic products.
• CE10 - Ability to prepare audiovisual journalistic information for the Internet.
• CE11 - Ability to develop journalistic products based on analysis and interpretation (slow journalism).
• CE12 - Be able to manipulate code in the main development languages ​​for the web
• CE13 - Know the basic functional technical elements of a journalistic project for the web
• CE14 - Know the management techniques and tools of strategic communication.
• CE15 - Being able to produce journalistic content for companies and institutions (branded content or branded journalism).
• CE16 - Be able to search for information both in the deep web and in databases.
• CE17 - Being able to extract data and manage it through web scrapping techniques.
• CE18 - Be able to analyze quantitative data
• CE19 - Be able to analyze data qualitatively.
• CE20 - Be able to create journalistic products from data analysis.
• CE21 - Use the resources to generate data visualizations in different media and journalistic formats
• CE22 - Be able to design digital marketing plans applied to online journalistic products that include the use of SEO techniques and web analytics.
• CE23 - Be able to design and carry out academic research projects based on the knowledge acquired in the Master's.
• CE24 - Develop their own journalistic project based on the knowledge acquired in the Masters.
• CE25 - Apply the theoretical and practical knowledge acquired in the Master's to professional work in the media.

Transversal Competences

• CT01 - Master the expression techniques that enable the public presentation of projects.
• CT02 - Work collaboratively in the professional environment.
• CT03 - Work following ethical and deontological criteria.
• CT04 - Receptiveness to innovation and entrepreneurship
• CT05 - Ability to detect trends and critically analyze reality.