Máster Universitario en Periodismo Cultural y Nuevas Tendencias

The completion of a classic program typically entails earning 60 ECTS credits.

Master's Degree Duration: One academic year.

• 622501 The culture market
• 622502 Investigation, management, and cultural marketing
• 622503 culture analysis
• 622504 Intercultural and alternative communication
• 622505 Cultural journalism in print media: interpretive genres
• 622506 Cultural information in the press
• 622507 Cultural information on radio
• 622508 Data visualization in cultural journalism
• 622509 creative writing workshop
• 622510 Workshop for the realization of the Master's Final Project
• 622511 audiovisual culture
• 622512 culture on television
• 622513 Cyberculture and digital journalism of cultural content
• 622514 journalistic design workshop
• 622515 digital art and culture
• 622516 Cultural Journalism workshop
• 622517 External Practices
• 622518 Final Master's Project

General skills

• CG01: Learn to apply to new or little-known environments, within broader (or multidisciplinary) contexts, the concepts, principles, theories, or models related to their cultural communication.
• CG02: Elaborate adequately and with a certain originality written compositions or reasoned arguments, to write plans, work projects, or scientific articles, or to formulate reasonable hypotheses in the field of cultural information.
• CG03: Make judgments, especially in the professional and academic field of culture and communication based on criteria, external standards, or personal reflections.
• CG04: Publicly presenting ideas, procedures, or research reports, transmitting emotions, or advising people and organizations, especially in the field of journalism specializing in culture.

Transversal competences

• CT01: Ability to understand and interpret reality, based on rational and critical skills and procedures.
• CT02: Capacities and abilities necessary to handle sources, treatment, and management of information as well as organizing and planning projects and, in general, the ability to apply research methods to solve problems.
• CT03: Ability to communicate with colleagues, with the academic community as a whole, and with society in general about their area of ​​knowledge.
• CT04: Ability to transmit and promote, in academic and professional contexts, technological and social progress within a knowledge-based society.
• CT05: Ability to understand and interpret social diversity.
• CT06: Promote the transformative value of knowledge in society.

Specific skills

• CE01: Know, identify, describe, and understand the situation of cultural reality in contemporary societies, both in its creative and industrial dimensions.
• CE02: Know, understand, and analyze artistic languages ​​and cultural codes to be able to rigorously interpret, criticize and value artistic and cultural manifestations in different supports and in different languages.
• CE03: Know and identify the main currents and theories that formalize and criticize the cultural phenomenon from a conceptual, methodological, and investigative point of view.
• CE04: Know and identify the informative-communicative processes involved in cultural journalism and know how to apply them professionally in each phase involved.
• CE05: Knowledge and application of the technologies and systems used to process, prepare and transmit information, as well as to express and disseminate informative and/or cultural creations.
• CE06: Knowledge of the structure of media specialized in culture in the different supports and formats.
• CE07: Knowledge, ability, and skill to read, interpret, assess, and criticize cultural and artistic manifestations, as well as to understand and apply sources and data from the field of cultural specialization.
• CE08: Knowledge, capacity, and ability to be able to inform and communicate in the language of each of the media in a professional and rigorous manner about cultural events.
• CE09: Know and demonstrate the standardized procedures to promote, promote and disseminate cultural events and events.
• CE10: Design and produce communication campaigns or products related to the field of cultural specialization.
• CE11: Know and use digital technologies to innovate in the production and dissemination of culture through digital technologies.
• CE12: Study, research, and scientifically analyze cultural phenomena.