Máster Universitario en Gestión y Liderazgo de Proyectos Culturales

The completion of a classic program typically entails earning 60 ECTS credits.

Master's Degree Duration: One academic year.

• 613301 Investigation methodology
• 613302 Cultural Industries
• 613303 Creation of the cultural project
• 613308 cultural marketing
• 613311 Management of the cultural project
• 613306 Economic-financial management of the cultural project
• 613307 The leadership of the cultural project
• 613309 Monitoring, evaluation, and improvement of the cultural project
• 613310 Final work of master

General Competences of the Master:

• CG.1- Demonstrate a systematic understanding of the interpretative, artistic, and creative processes, mastering the skills and research methods related to them.
• CG.2- Capacities and abilities necessary to manage research sources and methods so that they can continue their learning in a personal and continuous way.
• CG.3- Ability to carry out a critical analysis, and the evaluation and synthesis of new and complex ideas.
• CG.4- Ability to communicate with colleagues, with the academic community as a whole, and with society in general about their areas of knowledge.
• CG.5- Ability to promote, in academic and professional contexts, technological, social, artistic, and cultural progress within a knowledge-based society.
• CG.6- Ability to integrate the knowledge acquired when formulating judgments that allow a reflection on social and ethical responsibilities linked to the form, content, and modes of production linked to cultural phenomena.
• CG.7- Ability to operate in culture from two principles: the objective facts and the value system that constitutes it and enables its complexity and difference, as well as applying this knowledge to the practice of their professional or academic performance.

Specific Competences:

• CE.1- Ability to design various types of projects related to the production and management of cultural goods and services using the practical knowledge and skills learned in the degree.
• CE.2- Handle the main tools for the management of cultural projects according to their sectoral specificity or levels of territorial complexity, being able to adapt this knowledge to changing realities, performing effectively in a variety of roles within the organizational chart of their organization, including leadership roles.
• CE.3- Define the structure of the cultural organization from the complexity approach, taking into account its purpose, being able to understand the functioning and internal processes of these organizations, as well as the external context in which they operate and the way they are managed.
• EC-4. Use tools and research techniques in Social Sciences in the study of the structures, phenomena, and behaviors of the different formats and agents related to the production, management, and promotion of culture.
• CE.5- Apply the methodological tool of situation analysis/diagnosis as the basis of the process of creating cultural projects, and use research and knowledge effectively: examination and organization of data, synthesis, and analysis with a view to abstract meaning from information and be able to share this knowledge.
• CE.6- Master the tools of communication: dialogue and debate as ways of inspiration and innovation of cultural projects and will exhibit effective performance within teamwork, including the ability to recognize and use individual contributions to group processes, as well such as negotiating, persuading or influencing other people, demonstrating skills in personnel selection, and task delegation.
• CE.7- Define the value chain of the project aimed at satisfying the needs and expectations of the author-consumer of culture, taking advantage of this analysis tool for the strategic planning of the cultural project.
• CE.8- Analyze the current and potential situation of the main cultural industries, paying special attention to the Spanish reality and the most relevant international markets, being able to prepare prospective analyzes of the sector.
• CE.9- Approach the cultural project from a programming and economic and financial control approach, and will be able to identify the sequencing of project activities considering time and costs.
• CE.10- Master the latest trends in the supply of artistic-cultural products and projects, their management and dissemination today.
• CE.11- Know the influence of market studies on the development of cultural products and services, and will be able to apply the results of those to make critical decisions in the planning and development of a cultural product or service.
• CE.12- Master the characteristics of culture and cooperation projects, as well as Spanish cooperation policies in the cultural sector.
• CE.13- Manage updated knowledge of cultural policies and the Ibero-American cultural market.
• CE.14- Acquire updated knowledge about the relationship between cultural products and Information and Communication Technologies, its relevance for the creation and management of a cultural project, as well as for the valuation, positioning, and distribution of a product or cultural service.
• CE.15 Ability to defend and argue the design or analysis of a cultural project within the framework of the public defense of a Master's Thesis.