Administration and Marketing – Faculty of Business

For a brand to be an icon of authenticity and have a great economic, social and cultural impact, a strategist is necessary to link his knowledge of the consumer and the market to the corporate plan, taking into account new trends.

For this reason, the UPC trains you as an integral marketing strategist, a professional with a business vision and the capacity for action to lead all the variables of this discipline: the market, the product, distribution, prices, communication and sales.

Students in the Administration and Marketing major will be able to become leaders who will identify the needs of consumers and create innovative strategies to strengthen their relationship with a brand or product, achieving shared benefits.

We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-negocios/