MASTER IN MARKETING
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The Master in Marketing at the Universidad del Rosario integrates a holistic vision of marketing. For this reason, the object of study of the master's program is based on the decision-making of the Chief Marketing Officer (CMO). The Master of Marketing responds to the new marketing needs for a global world. The aim is to train future marketing professionals with a humanistic, global perspective and with an international focus. Beyond being CMO, they must become general managers who understand and think that marketing is everything in the company.
Provide a solid understanding of marketing principles integrated into a holistic view of the marketing planning process in a national or international company.
Understand the importance of strategy and marketing execution in companies that face permanent changing environments.
Understand the importance of creating a mutually beneficial exchange between a company and its clients, and generating sustainability of this exchange in a competitive market.
To train master's degrees in Marketing, ethical, humanistic, and supportive global citizens, through the chairs offered by the master's program and one's own reflection on ethics in the company, to achieve a suitable professional with high human quality.