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Universidad del Mar-Campus Huatulco MASTER IN TOURIST MARKETING
Universidad del Mar-Campus Huatulco


Bahias De Huatulco International Airport, Mexico

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Jul 2024

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Upon completion of the master's degree, the graduate will possess the knowledge, instruments, and methodology to successfully direct the marketing of any organization in the tourism sector: hotels, restaurants, travel agencies, consultancies, public administration institutions, etc. You will know the main techniques to analyze the tourism market, design satisfactory products for the said market and communicate to it the existence of such products, differentiating them from the competition, as well as carry out research work in the field of tourism marketing.


That our graduates have all the competencies (knowledge, skills, and attitudes) to design and manage competitive tourism products at a national and international level, based on the needs and desires of their target market, respecting and protecting the cultural and environmental conditions of the spaces where they develop.

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