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Universidad de Chile (The University of Chile) Master in Social Communication
Universidad de Chile (The University of Chile)

Master in Social Communication

Santiago Metropolitan Region, Chile

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Spanish

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Feb 2025

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Introduction

The Master in Social Communication of the Institute of Communication and Image of the University of Chile emphasizes rigorous methodological training. Its objective is to fill a need for the development of research in the disciplinary field of communication in Latin America since this requires training high-level researchers.

What is at the base is the diagnosis of the profound transformation of the communicational production, circulation, and consumption processes, and the elaborated technologies are typical of the mass consumer era of the 70s, hence the emergence of new communication technologies should be based on the deep investigation of these processes of production, circulation, and consumption.

The academic activities that make up the curriculum of the Master in Social Communication are designed for students to articulate questions regarding the change from public and mass communication to hypersegmented approaches; of the new relationships between globalization, identities, and multiculturalism; of the transformations of the technological platforms and of the public as producers and receivers of important volumes of data; of hypertextuality and multimedia and the consequent variation of perceptual structuring; of mutations in the field of industrialized cultural production and their impacts on the circuits of production, distribution, and consumption, among other problems; and that they develop the methodological, quantitative and qualitative competence to take charge of them.

This new version of the Magister in Social Communication reflects the tradition of the program inaugurated in 1982 by the School of Journalism of the University of Chile, one of the first postgraduate studies in the area at the Latin American level and which left a remarkable legacy of academics and researchers that have contributed to the development of scientific knowledge in the field of Communication.

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