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Universidad Autonoma de Aguascalientes Skill in administration
Universidad Autonoma de Aguascalientes

Skill in administration

Aguascalientes, Mexico

4 Semesters


Full time

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Jul 2024

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The program offers three areas of specialization: Organizational Management, Finance and Marketing, it lasts 2 years and 2.5 years including obtaining the degree.

The design of the program offers a flexible curricular structure, which allows the student to take elective subjects inside or outside the institution, selecting an area of interest from the 3 offered by the program, preferentially promoting stays in companies. The student will have a tutor, who will organize, plan, implement and supervise the development of the student's academic training and the direction of the degree work, in such a way as to ensure the objective and profile of the graduate proposed in the study plan.

The Master's Degree focuses on solving needs in the following lines of generation and application of knowledge:

  1. Local development strategies and sustainability.
  2. Behavior and Organizational Culture.
  3. Business Strategies.

This program is an excellent option for professionals to improve their professional practice.

General purpose

The general objective of the Master's in Administration is "to train professionals of a high academic level capable of applying innovative solutions in the field of administration, through direction and management in public or private organizations, to achieve growth, profitability and sustainability." , with knowledge and financial and marketing applications through a flexible program, which allow them to make the right decisions, in an environment with a high degree of uncertainty and in a changing and dynamic global environment”.

Specific objectives

The specific objectives that are pursued in the Master's Degree in Administration, and that have been derived from the general objective, are the following:

  • Acquire knowledge and skills in the area of business management, which allow students to use administrative tools in various functional areas, through efficient and effective management of the organization, as well as design new entrepreneurship projects. companies and achieve their sustainability.
  • Acquire the knowledge and skills in the area of finance that allow students to improve their financial skills to interact with the other functional areas of companies, and formulate forecasts and make appropriate decisions, with the aim that the company has the sufficient and opportune economic resources, and allow the profitability and growth of the same.
  • Acquire knowledge and skills in the area of marketing that allow students to implement market information systems, the assimilation of information and appropriate response to satisfy the needs and desires of consumers, in addition to designing and implementing marketing plans so that companies and organizations can achieve their objectives, through an optimal combination of the elements of the marketing mix.

Graduation profile

The profile that is sought in the graduates of the Master's in Administration is that during their training processes, the students have acquired the knowledge, skills and attitudes of the economic-administrative area with an emphasis on Management, marketing and finance, seeking the application of said knowledge in his professional field, in addition to always assuming a highly professional responsibility before the society to which he serves and belongs, which will allow him to build close relationships with other professionals that allow the exchange of ideas with others, respecting differences at all times. existing, and adhering to the institutional educational model. Therefore, postgraduate graduates must present the general graduation profile that is presented below:


  • Techniques for obtaining information and proposing solutions to the problems of the Administration.
  • Of intervention methodologies in the organization for the various marketing, financial and management strategies.
  • The environment that affects the organization.
  • Of business models and entrepreneurship.
  • Of the organization as an economic and social system in constant updating.
  • Of the administrative process and functional areas.
  • Organizational culture and sustainability of organizations.
  • Broad in business, operational and corporate finance, as well as stock finance.
  • In the current concepts of the problems derived from the risk and return of national and international investments.
  • From a clearly prospective vision to develop financial economic scenarios.
  • Of consumer decision-making processes.
  • Of the processes of market segmentation and positioning.
  • Of the methodology for the application of market research and development and management of new products and services. ƒ Of the processes and strategies of the marketing mix.


  • To analyze and evaluate the information and propose strategies to improve the level of competitiveness of the organization.
  • In the solution of problems of its competence within the social organizations, proposing and evaluating alternative solutions through an analytical and systematic treatment of the information, according to the methodology of administrative sciences.
  • To analyze and evaluate accounting, financial and economic information.
  • To apply the appropriate criteria for the analysis, valuation and evaluation of money market instruments, financial derivatives, investment projects and placements of private companies, in the national and foreign markets.
  • To carry out strategic and operational market planning, developing marketing plans that respond to the specific needs and problems of companies, in a national and international environment.
  • To implement marketing strategies and actions, efficiently using company resources and increasing their competitive strengths.


  • Given the social responsibility of the organization.
  • On ethical behavior in business.
  • On the sustainability of the company and the environment.
  • Proposals before the changes and innovations of the organizations.
  • In the willingness to work as a team.
  • In the appropriate use of information.
  • In the honesty in the formulation of proposals, objectives and scope of the strategic plans of the organization.
  • In the responsibility to assume the effects and consequences of the economic, legal, social and philanthropic decisions of fair organizations in the balance of the interests of the company and the consumer.
  • Respecting individual differences, avoiding falling into discriminatory practices

Requirements to obtain the degree

Approve all the subjects of the program, including the Practical Case Seminars I and II, present the degree exam in the times established by the Regulations and comply with the provisions of the General Teaching Regulations of the UAA regarding obtaining the degree.

The practical case must be addressed to a company authorized by the Academic Council, in order to obtain the degree, the letter of satisfaction must be available. The proposal of the practical work will always be within the framework of the lines of generation and application of the knowledge of the program, works that are not within the framework of them will not be allowed.

For all students, the professional stays indicated in the study plan must be covered. The stays must be consistent with the practical work and the lines of generation and application of knowledge of the program.

The subsidized student must comply with the quality indicators indicated at the national level.

About the School


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