Master in Communications - Public Relations

The Master in Communications specializing in Public Relations prepares comprehensive public relations, capable of building and maintaining relationships between organizations and their public; with the knowledge about the new digital platforms that exist in the field of Communications. It offers students knowledge about new trends in the field of public relations, focused on a globalized and changing world. Curriculum design focuses theory and practice.

Curriculum

Medullary Component

• COMM 510 Contemporary Theories of Communication
• COMM 515 Communication Research Methods
• COMM 517 Communication and New Media
• COMM 511 Creation and management of media companies
• COMM 520 Advanced Writing for the Media

Specialty Component

• COMM 530 Corporate Identity and Image
• COMM 535 Crisis Communication
• COMM 537 Strategic communication in public relations
• COMM 538 Strategic public relations and digital convergence management
• COMM 550 Project

Electives component

• COMM 543 Journalism and Public Affairs
• COMM 531 Strategies for public relations
• COMM 512 Legal and Ethical Aspects of Communication

Minimum Graduation Average: 3.0

Curriculum

First Year - First Semester

Foreground

• COMM 510 Contemporary Theories of Communication
• COMM 520 Advanced writing for the media

Second term

• COMM 515 Communication research methods
• COMM 517 Communication and new media

First Year - Second Semester

Third Term

• COMM 511 Creation and management of media companies
• COMM 530 Corporate Identity and Image

Fourth Term

• COMM 535 Crisis Communication
• COMM 537 Strategic communication in public relations

Second Year - First Semester

Fifth Term

• COMM 538 Strategic public relations and digital convergence management
• Elective

Second Year - Second Semester

Sixth Term

• COMM 550 Project