MA Visual & Experience Design

Gain an understanding of innovations in the digital, social, computational, and physical designs that permeate our daily lives and create sustainable and human-centered solutions to complex challenges.

Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditional physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product, and service messages and engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design.

In our Visual & Experience Design master’s program, students will gain an understanding of innovations in digital, computational, and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalized markets, and the deep-spectrum approaches to designing for social media and digital ecosystems.

This course will focus on the critical awareness of the balance between creative, commercial, and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasize the changing role of the designer in the sphere of the algorithmic processes that mediate our interactions in digital spaces, where adaptive thinking and human-centered content creation are the true currencies of contemporary designers.

Ass for almost all UE Master's degrees, we offer a 4-semester (2 years) standard track, but also two fast-track options (1.5 years and 1 year*) depending on your previous experience.

*Not available at our Campus in Dubai.