Private Master's Degree in Digital Marketing
Online Spain
DURATION
14 Weeks
LANGUAGES
Spanish
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Blended
Introduction
Private Master's Degree in Digital Marketing
The Master in Digital Marketing is a degree in bootcamp format, to study the main strategies, tactics and ways of working of digital marketing and its fit into the marketing plan. You will become a 100% autonomous expert in demand generation, performance marketing, marketing automation and applied data analysis, or what is the same, an expert in holistic marketing.
With this Master's in Digital Marketing, we will help you to know the expectations of users and their omnichannel behavior and respond to them with a personalized and relevant design, as well as contextual experiences that will help you change the way consumers respond to current digital marketing strategies. Combining our methodology, technology, creativity and faculty, with a deep knowledge of the sector, you can amplify the reach, relationships and profitability of marketing investments and improve the ROI of your campaigns.
Additionally, as a student of the Master of Digital Marketing, you will have unlimited access, and free, to the content of the Title of University Expert in eCommerce and the Title of University Expert in SEO and SEM.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Curriculum
- Module 1. Project management training complement. (6 ECTS)
- Module 2. eCommerce training complement. (6 ECTS)
- Module 3. The fundamentals of digital marketing. (4 ECTS)
- Module 4. Performance marketing. (12 ECTS)
- Module 5. Social Media, eCommerce and Omnichannel Sales. (8 ECTS)
- Module 6. Group project. (3 ECTS)
- Module 7. Professional mentoring. (1 ECT)
- Module 8. Web analytics specialization. (6 ECTS) (Optional)
- Module 8. Internships. (6 ECTS) (Optional)
- Module 9. TFM. (14 ECTS)
Program Outcome
Credits: 60 ECTS
Career Opportunities
In LinkedIn's special edition of "booming jobs," there has been a 61% increase in hires related to digital marketing specialist positions during 2020.
According to the Infoempleo report of Adecco, among the most offered positions are those that are related to Marketing degrees.