MA in International Business Administration

International Business Administration

Key topics: Strategic Leadership, Export Management, International Business, Business Trends, Logistics, Business Management.

The definition of what makes an effective corporate leader has broadened over time, with more executive leadership positions in Fortune 500 companies within reach of everyone, regardless of their cultural or geographic background.

We'll give you what you need to work in almost any company in any country in the world, from global enterprises to small start-ups. With a little focus and determination, you'll learn what you need to help businesses in your preferred sector to thrive.

From business fundamentals to structuring to high-level decision-making, we cover all the basics in a contemporary context not offered by most institutions.

As students build skills in areas like Organizational Culture, Business Technology, and Corporate Strategy, they’ll learn how these are applied in contemporary settings. TalTech offers students exactly what they need to become competent and efficient leaders familiar with modern workplace philosophies and methods.

Whether your focus is on international markets, sales, or marketing, you'll develop the expertise necessary to run a thriving business through hands-on learning opportunities taught by exceptional staff and professors.

Seminars and workshops allow learning to be applied in a real-world context, offering students the chance to learn beyond the textbook.

TalTech works with many renowned guest speakers and international tutors who will guide you through specific foreign markets, and maybe even connect you with job opportunities.

Marketing and Customer Experience Management

Key topics: International Marketing, Market Research, Strategic Marketing, Product Design, Digitalisation of Marketing, and Sales Management.

Businesses are vulnerable to so many forces today. As intellectual property theft is almost inevitable, innovative marketing is playing an increasingly critical role in any business scenario.

Any savvy business person needs to be able to think creatively and come up with solutions that surpass the competition. After all, anybody can buy an ad in a newspaper, but very few can pull off a winning marketing strategy.

At TalTech, you will become a crafty marketing professional, ready for the most complex challenges. You will learn how to design effective marketing plans and concepts, execute highly-targeted digital campaigns, and manage social platforms.

“Engaging people is about meeting their needs – not yours,” American author Tony Robbins has said. He is right: knowing your customer is key. With a little help from your TalTech friends, you will become a competent analyst ready to lead and execute comprehensive market research.

You will study the concepts behind buying behavior and consumer purchasing patterns, brand management, and sales. As an accomplished negotiator and business developer, you’ll graduate feeling confident that you can close any deal.

As competition gets tougher by the day, sales and marketing are playing an increasingly vital part of any business. To be successful, you need to see the connections between products and prospective customers. TalTech will give you tools to do just that: our graduates are exceedingly attractive applicants for top jobs in sales and marketing all around the world.

As a skilled Business Analyst and Marketing Strategist, you’ll be an irreplaceable asset to any organization.

Aims and Objectives

To support the multifaceted development of students by providing systematic basic knowledge and skills at the master's level, deepening and shaping creative business managers and experts, and providing the necessary competence for sectoral activity. Completing the curriculum forms attitudes that allow working as a member of the council or management, as a middle or top manager, and as a top-level economic specialist both in Estonia and elsewhere in the world. The curriculum is designed for students whose goal is to improve themselves and climb the career ladder and creates sufficient prerequisites for quick and flexible orientation both in practical business and in possible subsequent academic activities, including doctoral studies in the relevant field.

Learning Outcomes

• Has acquired up-to-date and systematic knowledge of the principles applied to the activities and management of the companies that operate in different sectors of an international environment
• Knows the methods and instruments of analyzing, assessing, and managing a company's activities and efficiency, and is able to apply theoretical principles and development opportunities to marketing, export, sales, and operations management, and is aware of their interrelations with a company’s business activities and specificities
• Is able to identify problems and relate theoretical knowledge to the practical management of a company and to the design of its business strategy in a specific socio-economic context, considering different interest groups
• Is able to plan, organize, and control the activities of an organization considering the economic, social, political, and ethical principles
• has acquired good communication skills and independently plans his/her personal development
• Understands how the society and economy function and analyses and critically evaluates the processes that take place in the society and economy in the light of corporate social responsibility and ethical principles.

Graduates of this programme will be awarded a Master of Arts in Social Sciences (MA).

Who will you become after graduation?

International Business

The specialization in International Business teaches you to see the main functions of a company in an international context. We give you a global mindset to help you operate successfully in global markets. You will gain in-depth knowledge of business and export management and have all the prerequisites to become a top manager in an international organization.

Marketing and customer Experience Management

Marketing and sales are the most important parts of every company, as competition in global markets is intensifying. To be successful, you need to find shortcuts between potential customers and products and services. After completing the TalTech program, you will have all the prerequisites to become an organization's marketing or sales manager. You can be responsible for managing a company's sales revenue customer relations and marketing. In addition, you can analyze results and reshape corporate strategies and policies.