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The University of Texas at Dallas Master of Science in Marketing
The University of Texas at Dallas

Master of Science in Marketing

Richardson, USA

12 Months


Full time, Part time

Request application deadline *

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USD 18,276 / per semester

Distance Learning, On-Campus

* late application deadline: day prior to classes begin


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The Master of Science in Marketing (MS Marketing) is a 36 semester credit hours degree program (12­-24 months) that is designed to prepare students seeking higher-level positions in marketing or pursuing a graduate program to further advance their marketing knowledge:

  • No prerequisites required
  • An undergraduate business degree is not required (all undergraduate majors are welcome)
  • MS Marketing is not a STEM program. One option is to get double MS degrees, combining MS M.K.T. with a STEM program such as BUAN or ITM.
  • Marketing focused: take 11 of the required 12 courses in a marketing area
  • Tracks in Advertising & Branding, Business Development, Digital Marketing, Customer Insights & Analytics, Product Management, and Marketing Management
  • Online courses available, the degree can also be done entirely online
  • Previous work experience is desirable but not required
  • Develop specific and relevant marketable skills

Why choose the MS in Marketing at UT Dallas?

Flexible Degree Plan

  • Offering a choice of six tracks and over 60 courses to choose from.

Focus on Career Growth Areas

  • Learn in-demand skills: e.g., customer insights, digital, analytics, and more.

Located In The Dallas Metroplex

  • Rated by Forbes magazine as the #1 "Best City for Jobs," 2018.



Career Opportunities

About the School


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