MA Marketing Management
London, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
GBP 17,450 / per year *
STUDY FORMAT
On-Campus
* full-time international | home £11,000 per year; part-time international £2,908 per 30 credits | home £1,850 per 30 credits
Scholarships
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Introduction
Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.
Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:
- Strategic Marketing
- Advertising and Communications
The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, case studies, and live projects.
The Strategic Marketing pathway has a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the knowledge and skills needed to lead and shape the future of marketing, whether launching a marketing career or making a career change or advancement.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.
What you should know about this course
- This programme offers two distinct pathways for focused specialism in Strategic Marketing or Advertising and Communications
- This programme has accreditation with the European Foundation for Management Development
- Study at our beautiful Greenwich campus, a UNESCO World Heritage Site
Admissions
Scholarships and Funding
Curriculum
Full time
Year 1
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are required to choose 75 credits from this list of options.
- Creative Direction (15 credits)
- Advertising Campaign Management (15 credits)
- Consultancy Project (30 credits)
- Creative Content Marketing (15 credits)
- Customer Relationship Management in the Digital Age (15 credits)
- Dissertation (30 credits)
- Global Strategic Marketing (15 credits)
- Marketing Management and Commercial Awareness (15 credits)
Part-time
Year 1
Students are required to study the following compulsory modules.
- Branding (15 credits)
- Transformational Leadership through Transversal Skills
- Digital Marketing (15 credits)
- Ethics, Responsibility and Sustainability in Marketing (15 credits)
Students are required to choose 30 credits from this list of options.
- Advertising Campaign Management (15 credits)
- Creative Content Marketing (15 credits)
- Global Strategic Marketing (15 credits)
- Marketing Management and Commercial Awareness (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Strategic Communications (15 credits)
- Transformational Leadership through Transversal Skills
- Data Analytics for International Business Decisions (15 credits)
- Customer Insight Through Marketing Research (30 credits)
Students are required to choose 45 credits from this list of options.
- Creative Direction (15 credits)
- Consultancy Project (30 credits)
- Customer Relationship Management in the Digital Age (15 credits)
- Dissertation (30 credits)
Program Tuition Fee
Career Opportunities
What sort of careers do graduates pursue?
Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:
- CV, cover letter, and application tips
- Interviews support
- Careers fairs
- Mentoring.