Academic Master of Humanitarian Sciences in Design

A unique study program based on an interdisciplinary approach and combining design, management, marketing and information technologies. The program prepares specialists who create the organization′s visual identity and visual communication by its business philosophy, using modern design solutions.

Today, design has become an integral part of business management: „design is part of the business DNA because there are three design legacies that have organizational components: traditions or practices (applied design methods), approaches (focused on individuals, oriented toward processes, problem resolution or cost minimization) and organizational purposes (visions, missions and strategic objectives)”(Junginger, 2015). The design has become one of the strategic factors that determine the company′s competitiveness and forms the company′s intellectual capital.