MSc in Applied Entrepreneurship
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Feb 2025*
EARLIEST START DATE
24 Mar 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
* for EU students | 15 Jun for non-EU students
Introduction
Applied Entrepreneurship is an interdisciplinary study of your own start-up or practical project. Assess your market challenges and your target audience. Develop prototypes and business models, as well as your go-to-market strategy. You can study all of these issues with us while you find your start-up, advancing your project substantially as an entrepreneur.
Type of Study
You can also complete this degree program while starting your own company or while working since it requires only one mandatory in-person day per week. Other program content is provided digitally. The language of instruction is English (with individual additional German programs). You can complete examinations in either German or English.
Acquired Knowledge and Skills
- Professional expertise in entrepreneurship and iterative product development based on feedback from the target audience
- Ability to independently expand this knowledge and apply it to new situations
- Understanding of academic methods and their application in entrepreneurship theory and practice, in particular, to lean start-up
- Social skills, in particular communication skills, the ability to work in a group and make professional customer contacts
- Self-competence and management expertise, as well as the ability to act independently in equal cooperation with decision-makers outside of your discipline
- Sales, motivation, and persuasion skills
- Linguistic and intercultural competence
Gallery
Admissions
Curriculum
Semester 1
- Ideation and team building
- Lean start-up methods and agile project management
- Identifying customer needs and creating a landing page
- Market and competition analysis
- Business administration fundamentals
- Academic research
Semester 2
- Developing and testing a business model
- Iterative prototype development
- Systematic collection of customer feedback
- Holding sales and customer meetings
- Investor pitch
- Financing and funding opportunities for entrepreneurs
Semester 3
- Go-to-market strategy
- Growth strategy and vision
- Marketing and sales
- Leadership and responsibility
- Change management and organizational development
- Legal fundamentals for entrepreneurs
Semester 4
- Master's thesis
Career Opportunities
In the core area of entrepreneurship:
- Founding your own company
- Freelance work
- Taking over a company
- Managing an existing company
- Business coaching, in particular, start-up coaching
- Start-up and innovation financing
In interdisciplinary project management:
- Product management
- Research and development
- Innovation and technology management
- Marketing and sales
In corporate advising
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.