MSc in
MSc in Digital Marketing Strategy Trinity College Dublin - Business School
Scholarships
Introduction
The MSc in Digital Marketing Strategy offered by Trinity College Dublin will introduce students to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.
Programme Information
MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.
The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.