MSc International Luxury Industries Management
Paris, France
DURATION
12 up to 12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 18,500 / per year
STUDY FORMAT
On-Campus
Introduction
Program overview
The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind the internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.
Students will also learn how to set up an appropriate distribution strategy adapting to the new consumer, and they will be challenged to couple the quality of the traditional individual relationship and experiential marketing with rigorous and cost-effective methods of mass marketing.
As consumer spending on luxury goods and services in North America, China, India, Brazil, and Russia will continue to increase, luxury brands will have to expand globally leading to the evolution of brand images and the creation of an innovative portfolio. The MSc program will help students understand the challenges and complexities of new business models resulting from acquisitions and new partnerships.
With its campus located in the heart of Paris, students will decipher the universe that makes up brands such as Hermes, YSL, and Louis Vuitton. By living and studying in Paris, students will understand the history of luxury and its impact on Paris. Home to the largest luxury market groups LVMH and Kering, Paris represents luxury in all its splendor.
- Duration: 12 months
- Campus: Paris
- Language: English
- Mode: Full-time
- Certification: CGE
- Tuition Fees: 18500€
- Application Fees: 100€
- Intake: September 2024
- Deadline: 15 July 2024
Strengths
- Despite the financial crisis, there is 3-4% global growth in the luxury sector. The growth of this sector brings with it an ecosystem of jobs and opportunities.
- The L2M program covers high-end luxury and mass luxury; through relationship marketing and one-to-one, students will learn how to transition from product orientation to customer orientation.
- Integration into the SM2 Cluster in which students learn how to analyze products and services within a specific market, communicate to consumers relevant information about products and services, how to distribute products or offer services in a given market and how to plan and develop concepts of products or services with the framework of new business models.
Admissions
Curriculum
Program Structure
The MSc International Luxury Industries Management program adopts an operational approach in its pedagogy. As the name suggests, the program follows a tri-fold approach focusing on luxury, marketing, and management.
The Master of Science in Luxury Industries Marketing & Management is composed of the following elements:
- General education courses in Multicultural Management, Business Strategy, Leadership and HR, Financial Control and International Marketing.
- Specialized marketing courses taught by academics in the fields of Innovation Marketing, Consumer Behavior, Relationship Marketing, and Data Analytics.
- Specialized courses taught by professionals in the fields of Luxury, Luxury Markets, New Business Models in Luxury and Luxury Marketing and Communication Strategy.
- Electives taking place in Paris
Lecturers
- TBS permanent faculty who couple their teaching methodology with current research.
- Industry professionals working in Textile Design, Brand Architecture, Inter-Cultural Advertising, Cross-cultural Management, and Trendspotting, Luxury Re-branding with experience in LVMH, Kering, Richemont, Hermes, Chanel, and L'Oreal.
- Visiting professors from top universities in France and abroad.
Courses
- Luxury markets and consumers
- Marketing & communication strategy in luxury industries
- International business development
- Managing business operations globally
- Managing people globally
- Creating a luxury experience through retail
- Luxury 2.0 and Data-driven marketing
- Research methods and dynamics on consumer behavior
Program Outcome
Objectives
- Establishing a relevant value offering, considering the specifics of the luxury industries: "fast luxury" model, the importance of storytelling in communication on more horizontal channels (including social media), the significant evolution of the point of sale in the final mix.
- Understanding the evolutions in the global economy and specifics of the luxury market according to the type of products (fashion & accessories, perfumes & cosmetics, haute-couture, luxury tourism, high-end luxuries such as yachts and automobiles).
- Acquiring expertise on today's and tomorrow's challenges specific to the luxury market, with an understanding of the actors of the sector and its ecosystem; management of the new appropriate technologies for the internationalization and digitization of the luxury market.
This Master of Science offers highly professional training to people who want to operate in this rich, challenging environment while building their career in the Luxury sector.
Participants will learn the most recent conceptual and technical skills in these strategic areas, while including a thorough understanding of new business models, Social Responsibility, intercultural approaches, Project Management, Leadership and Change Management.
This program will also give you:
- Complete managerial training ensuring high employability,
- Participant-centred learning, team projects and complex case studies.
Program Tuition Fee
Scholarships and Funding
To assist our students financially, we offer the following discounts for our Master of Science programs. Please bear in mind that discounts and offers of financial support are exclusive and cannot be combined together.
Early Bird Discount
You can get a 10% discount on your tuition fees if you apply and pay before December 31st. Please note that this is the only discount which may be cumulated with others.
Partner University Discount
Students from TBS partner universities and/or students having spent one semester at a TBS campus as part of an exchange program receive a 10% discount on their tuition fee.
Sibling Discount
If you have a brother or sister who is currently enrolled in a TBS program, you will receive a 15% discount on your tuition fees.
Special Discount
You can get this 15% discount based on the excellence of your grades and overall profile. (limited)
Couples Discount
If you’re married/have a child together and both apply for a TBS program for the same year, you will receive a 20% discount on the tuition fees of one of the programs.
Excellence Discount
You can get this 25% discount if you have >610 GMAT score or >75% GPA ; 7.0 IELTS; a great performance during the interview. (limited)
Impact Discount
You can get this 25% discount if you have a strong environmental/humanitarian/CSR project and a good academic file. (limited)
External Scholarships
A number of French associations also award scholarships to international students studying in France:
Eiffel Scholarship
The Eiffel Excellence Scholarship Program is managed by the French Ministry of Europe and Foreign Affairs to enable French higher education establishments to attract top foreign students to enroll in French Master’s and PhD courses.
The application process for the Eiffel scholarship is extremely selective. Candidate students must be non-French and be less than 25 years old while they must prove excellent academic results. This scholarship can award up to €1,000 per month to successful candidates.
Campus France Scholarship Information
International students wishing to study in France can also apply for a choice of national scholarships. For more information contact Campus France.
Several discount options are available. Please check the university website for more information.
Career Opportunities
- Product Manager
- Marketing/Communications Manager
- Marketing Analyst
- Market Research Analyst
- Market Research Manager
- Brand Manager
- Marketing Manager
- Community Manager
- Web Strategy Manager
- Category Manager
Ideal Students
Student Profile
- Students in Business, Management, Humanities or Arts.
- Students motivated to pursue a career in Marketing or Management with a keen interest or desire to work in the luxury industry.