MSc Communication & Brand Content

Program overview

In light of the digital revolution, students are expected to master skills beyond the initial marketing or communication. Students must be able to juggle the strategic approaches by controlling the communication channels and understanding technical tools related to digitization and data mining. The Master of Science Communication & Brand Content will train competent executives who understand the challenges behind the internationalization of a brand and digitalization both in the marketing approach and communication.

The program will provide students with the strategic and operational expertise of traditional and digital marketing and communication tools. Students will create a synergy between the global strategy of the company and the communication plan for each stakeholder. The program enables students to rise to the challenge of the digital era taking into account data management, the speed of reaction, and the optimization of the relationship with consumers.

Students will build new applications of data and connected objects in these areas while exploring opportunities for new business models. Students will be asked to pitch communication solutions that optimize e-commerce, following the new trends of tomorrow’s consumers.

Students will also learn how to set up an appropriate communication strategy adapting to the new customer, and they will be challenged to couple the quality of the traditional individual relationship and experiential marketing with rigorous and cost-effective methods of mass marketing.

The MSc program will accompany students in the acquisition of new skills such as setting up new methods of listening and analysis, understanding the new consumer and have new explanatory models, develop new approaches to customer relations, and rethinking marketing in terms of legitimacy in the face of multiple actors and societal changes. Communication managers must demonstrate agility in their organization in order to federate internal forces around the project and thus create synergy between all departments.

With its campus located in the heart of Toulouse, students will be exposed to French communication firms as well as interact with communication professionals in Paris and /or Barcelona. Home to the IoT Valley, Toulouse will inspire students in an app-driven world.

• Duration: 12 months
• Campus: Toulouse
• Language: English
• Mode: Full-time
• Certification: CGE
• Tuition Fees: 18500€
• Application Fees: 100€
• Intake: September 2024
• Deadline: 15 July 2024

Strengths

• With blogs, social media networks and the accelerated diffusion by smartphones, companies must be transparent. Students will develop a 360° vision of the client as well as how to drive digital marketing information in connection with all the other functions concerned from the creation of the product to marketing and sales of the brand and product.
• The program covers brand management and through relationship marketing and one-to-one, students will learn how to transition from product orientation to customer orientation (including experience)
• Integration into the SM² Cluster in which students learn how to analyze products and services within a specific market, communicate to consumers relevant information about products and services, how to distribute products or offer services in a given market and how to plan and develop concepts of products or services with the framework of new business models.