Master of Science in Fashion & Luxury Marketing TBS Education in Barcelona

Based in the heart of Barcelona, one of the top fashion capitals, the MSc Fashion & Luxury Marketing will equip you with the competencies needed to design and execute fashion and luxury marketing strategies with rigorous management skills.

Practically focused and internationally oriented, our program counts on leading practitioners and internationally recognized professors to give a broader business perspective.

During the course, you will also get hands-on practice during an optional 4-to-6-month internship in top national and international businesses. What’s more, a personalized coaching program will set you on your way to finding your ideal professional path.

Reasons to choose this MSc program

Experienced faculty

Our program is taught by a highly experienced faculty, composed of world-class academics and industry professionals with whom you will gain a real approach to the Fashion & Luxury businesses.

Put theory into practice

If you decide to study our program, you will deal with highly applied activities such as discussions based on case studies, consulting projects with real companies, practical workshops, and an optional 4-to-6-month internship.

Soft Skills Certificate

This certificate, which is embedded in the program classes, will allow you to acquire the main soft skills currently required by the fashion world. Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in marketing management.

Boost your employability

More than 97% of our MSc graduates find employment within 4 months of graduation.

Barcelona, a top fashion hub

At the cutting-edge of design and innovation, the city is increasingly renowned around the world as one of the top 10 fashion and luxury capitals and plays host to some of the biggest brands in the global arena.

Program content

The MSc Fashion & Luxury Marketing takes place over 3 terms and includes the following courses:

• Marketing Intelligence & Research
• Strategic Business Management
• Integrated Marketing Communications
• International Business Development
• Research Methods & Fundamental Business Skills I
• Understanding Luxury Markets & Consumers
• Implementing Marketing Strategies
• Retail & Sales Channels
• Research Methods & Fundamental Business Skills II

As an exclusive feature, our MSc program includes the following core courses:

Team Business Challenge

Through this eminently practical team business challenge, you will design an action plan to drive customer engagement for a partner brand operating in the Fashion & Luxury industries. With it, you will gain an in-depth understanding of the brand’s DNA and analyze its touchpoints with the customer.

Study trip

You will embark on a 4-day Study Trip to one of the top fashion & luxury hubs, such as Paris, Milan, or London. This field trip will allow you to discover and explore the ins and outs of the industry while connecting with what you have learned in class. Activities will include guided visits, workshops, and talks with industry executives.

Soft Skills Certificate

Hone your behavioral and relationship skills and obtain a certificate of excellence in management and leadership.

Company Consulting Mission

Accomplish a consulting assignment on behalf of a prestigious TBS partner company.

Master Thesis

Learn how to choose and apply rigorous scientific methods, tools, and reasoning to solve complex issues in your field of business expertise.

Optional Internship

Undertake an optional 4-to-6-month internship at a national or international company.

Complementary Activities

• Meet-ups with Fashion & Luxury Professionals
• Field Visits
• Optional Language Course

When you finish your MSc Fashion & Luxury MArketing at TBS Education you will be able to pursue a career in some of the following professional positions:

• Brand Manager
• Business Development Executive
• Buyer
• Category Manager
• Collection Planner
• Customer Experience Manager
• Customer Relationship Manager
• Digital Marketing Manager or Strategist
• E-commerce Manager
• Key Account Manager
• Market Manager
• Market Research Manager
• Marketing Communication Executive
• Merchandiser
• Product Development Manager
• Sales Analyst
• Trade Marketing Manager
• Travel Retail Manager