Master of Science in Digital Marketing & Analytics
Barcelona, Spain
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
01 Oct 2025
TUITION FEES
EUR 18,500 / per year *
STUDY FORMAT
On-Campus
* - For holders of a 3-year bachelor’s degree: 28,500€ for the 2-year track (official degree) 18,500€ for the 1-year track (private degree with Preparatory Program) -For holders of a 4-year bachelor’s degree: 19,500€ for the 1-year track (official
Introduction
Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.
In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text-to-video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns. Then to put things into practice, the course will also allow you to get hands-on experience during an optional 4-to-6-month internship with a top national or international company.
With a deeply practical focus, the digital marketing program will allow you to work on impactful projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics who will lead you to a 360º immersion in the international marketing sector.
Everything you need to launch your career in digital marketing!
Reasons to study the MSc Digital Marketing & Analytics
Learn how to combine multichannel digital strategies with data analytics to make decisions in the fast-growing marketing field. The TBS MSc Digital Marketing & Analytics program delivers a perfect blend of marketing strategy and analytics mastery that modern marketing roles require.
- A Cross-Disciplinary Approach
- The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.
- The degree aligns with the industry demand for top digital marketing and analytics talent. Companies across all sectors are seeking data-savvy marketers who can leverage analytics to optimize digital marketing strategy and campaigns. This TBS MSc program prepares students for these coveted roles.
- Cutting-Edge Content
- The MSc Digital Marketing & Analytics equips students with highly demanded skills in the marketing industry regarding emerging technologies like AI: prompting, image generation, text-to-video, social network analysis, natural language processing, and more. The MSc also offers accreditations from companies like Google and Meta.
- The curriculum is carefully crafted to provide students with a well-rounded understanding of digital marketing, analytics, and their integration.
- Benefit from Our Top Faculty and Industry Partners
- The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful digital marketing and analytics professionals.
- Boost Your Employability
- Studying the MSc Digital Marketing & Analytics program will provide you with a proven boost to your employability.
- In fact, more than 97% of our MSc graduates find employment within 4 months of graduation.
- Our Career Starter Service also has its part to play, with 63% of our digital marketing internships ending in job offers from leading companies.
- Earn a Soft Skills Certificate
- Our Soft Skills Certificate, which is integrated into the program classes, will allow you to acquire the soft skills that are valued within the digital marketing sector.
- Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in digital marketing.
Admissions
Curriculum
Program Content
The MSc Digital Marketing & Analytics program takes place over 3 terms.
Thus, during the 1st term, you will learn Professional Expertise, including using the newest AI tools: Prompting, Image Generation, Text video, Social Network Analysis, and Natural Language Processing.
In the 2nd term in our business school, you will continue deepening on how to combine multichannel digital strategies with data analytics. You will also get the opportunity to be officially certified in Google Analytics, Google Ads, or Hubspot. Moreover, you will work on a Company Consulting Project to put into practice what you have learned in class.
In the 3rd term of the MSc Digital Marketing & Analytics program, you will need to work on your Master’s Dissertation, supported by the TBS Education faculty. Additionally, you will have the chance to undertake a 4-to-6-month optional internship in a renowned national or international company.
Throughout the whole digital marketing master’s program, you will also benefit from the Soft Skills Certificate.
Professional Expertise
This academic block of the master in Digital Marketing & Analytics is divided into 8 modules designed to provide you with sound fundamentals in this area.
- Understanding the Customer Journey
- Research Methods in Marketing
- Marketing in the Contemporary World
- Digital Marketing
- Digital Marketing Campaigns
- Marketing Analytics
- Programming
- Making Decisions with Data
Company Consulting Mission (Sesame)
Put your consultancy skills to the test for two weeks during a hands-on, transversal, consultancy assignment!
You will be sent a letter of engagement from a TBS partner company representative about a current strategy issue.
Students pursuing this master’s in digital marketing will receive support from TBS Education professors as they work on a strategic plan to assess the company’s competitive position. They will then suggest strategic and operational actions to meet the company’s challenges.
This practical exercise will let you implement the skills and knowledge you have gained over your MSc program.
Several TBS partner companies have worked with students during previous academic years, including:
- Aerospace Valley
- Airbus Foundation
- AllRead
- Cap Gemini
- Comtesse du Barry
- Continental Automotive
- EY
- Hilti
- Mars Petfoods
- Motorola
- Thalès
- Rockwell & Collins
Soft Skills Certificate
During this unit, you will develop the management and leadership abilities you need about the people and behavioral skills you need to move forward in your career in digital marketing & analytics. This certificate, embedded in the digital marketing masters program, was put together by 26 lecturers and professionals in leadership and management, in conjunction with TBS Career Services.
- Management & Leadership Skills
- Career Agility
Complementary Activities
These activities are intended to give you additional tools to improve your professional skills for better integration in the world of digital marketing.
- Certifications and tools
- Company visits
- Optional Language Course
Master’s Dissertation
You will need to write an individual dissertation on a current digital marketing issue from an academic or professional perspective. By doing so, you will contribute to the study, analysis, formalization, and abstraction of the issue in question. The dissertation should include the following:
- Motivation: Justifying your choice of the research issue
- Resourcefulness: Ability to start and plan a research article
- Creativity & common sense: Showing a structured and logical methodology
- Cross-functionality: Demonstrating a multidimensional approach to problem-solving
You must submit a suitable master’s thesis to graduate.
Optional Internship
During this master’s degree in digital marketing, you will be given the chance to complete an internship at a company in Spain or abroad over a 4-to-6-month period. The internship is not compulsory for graduation.
Nonetheless, TBS Education encourages you to complete an internship to supplement your education with professional experience in marketing, as it would help towards better professional integration.
How do I find an internship?
TBS Career Services will help you develop your skills and give you the professional tools you need to find the right internship for your career goals, while you are studying your digital marketing master. You will also be offered personalized coaching to ensure you make the most of your internship experience.
Finding an internship can be difficult as it requires perseverance, autonomy, and initiative. You will receive support for this project during the Career Services workshops, which will help you boost your employability.
Qualification Obtained
Once students have completed their studies, they will obtain the MSc Digital Marketing & Analytics private degree*, awarded by TBS Education. The corresponding diploma will be awarded in October of the graduation year.
*Private degrees, also known as in-house degrees, are qualifications awarded by a private educational institution, such as TBS Education, rather than a government or public university.
Program Tuition Fee
Career Opportunities
The career opportunities that you will be able to pursue after the successful completion of the MSc in Digital Marketing & Analytics will be the following:
- Marketing Analyst
- Digital Marketing Manager
- Customer Insights Analyst
- Business Intelligence Analyst
- SEO Specialist
- Social Media Analyst
- Web Analytics Specialist
- Marketing Automation Specialist
- E-commerce Manager