MS in Marketing and Marketing Analytics
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
Blended, Distance Learning, On-Campus
* per 9 credit hours for non-residents | $3,669 per 9 credit hours for Texas residents
Introduction
Gain expertise in marketing analytics with an MS in Marketing and Marketing Analytics from A&M-Commerce. This flexible 1.5-year program, available in both online and hybrid formats, is recognized among the most affordable programs by U.S. News & World Report 2023. You’ll develop skills in consumer insights, digital marketing, and strategic decision-making, preparing for in-demand roles such as marketing manager and digital marketing manager. With AACSB accreditation and a STEM designation, this program provides international students with a valuable opportunity to advance their careers in a dynamic global market.
Career Flexibility is Within Your Reach
Our Master of Science in Marketing and Marketing Analytics degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision-making. Be prepared to develop and deploy marketing plans based on creativity, innovation, and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.
What You Will Learn
In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.
Courses to Prepare You for Your Career
- Foundation courses, including quantitative analysis for managers, foundations of management and finance for decision-makers
- Core marketing courses, including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
- Improve your marketing decision-making abilities.
- Have an in-depth understanding of new marketing trends.
- Improve your personal selling and sales management skills.
- Apply relevant digital and technological trends in the marketplace.
- Develop your ability to succeed in a rapidly changing global business environment.
- Increase your desire for continued upward advancement in your marketing career.
A Strategic Mission
The mission of East Texas A&M University is to inspire transformational learning, create applied knowledge, and forge impactful connections that contribute to society. In support of our mission, we value:
- Integrity and Respect: We conduct business with the highest integrity and mutual respect in all our endeavors.
- Engagement: We foster engagement with all our stakeholders.
- Innovation: We strive toward the latest technology and continuous improvement.
- Social Responsibility: We conduct ourselves in a socially responsible and transparent manner.
The East Texas A&M University Business Advantage
Here you will gain the knowledge, confidence, and practical tools you need to become a professional, ready to compete in the marketplace.
Accredited
Earn a valuable degree from a fully accredited business program. Since 1976, East Texas A&M University has held this prestigious designation making it one of roughly 800 institutions to hold such a distinction worldwide.
STEM Designated Degree
Our STEM-designated undergraduate and graduate programs in Business Analytics, as well as our Master of Science degrees in Finance, Marketing, Marketing Analytics, and Supply Chain Management, give students a significant advantage in the fastest-growing markets. These programs prepare students for professional careers that offer job security, flexibility, satisfaction, and excellent earning potential.
World-class Faculty
Engage with exceptional faculty who are both significant scholars and industry leaders who provide you with personalized attention. Renowned for their research and enterprising spirit, learn from the best to be the best with the industry insights they provide.
Your Future
Explore careers and develop a plan as you meet one-on-one with our career coaches. Our team will help you curate your resume and cover letters, prep you with mock interviews, provide you with professional headshots, and offer you employment opportunities and access to network with some of the largest companies across several industries.
Funding Your Future
Committed to investing in our students’ futures, our programs are not only affordable but of great value. In addition to the scholarships available from East Texas A&M University, we offer scholarships specifically for business students.
Global Exposure
Students will develop, apply and hone evolving skills to ensure their success here in Texas and abroad.
Gallery
Ideal Students
Is this Program a Good Fit for You?
Marketing and Marketing Analytics students are typically interested in:
- Consumer insights and analytics
- Digital and internet marketing
- Social media marketing
- International marketing
- Market research
- Marketing analytics
Admissions
Scholarships and Funding
To qualify for the College of Business Scholarship, the following eligibility requirements must be met:
- Fully admitted graduate student in any discipline of the COB.
- Minimum undergraduate GPA of 3.0 or First Class Distinction.
- Must enroll in 6 semester credit hours (domestic students) and 9 credit hours (international students).
- International experience through living abroad, studying, or working abroad is preferred.
- Work experience is preferred.
- Admission and enrollment into a STEM degree program is preferred.
- Must submit a 200-word essay discussing how the scholarship will assist them in managing their finances. If international experience is applicable, please discuss in the essay.
- Applicants will be considered on a rolling basis. Deadline to apply for Fall is July 31. Deadline to apply for Spring is October 31.
- The scholarship is applicable during one academic year (Fall and Spring). Students who apply in fall do not need to re-apply in the spring. However, spring applicants need to re-apply for the scholarship if they are not graduating and want to be considered for the full scholarship.
- This scholarship is applicable to both domestic and international students. The scholarship will entitle an out-of-state student to the Non-Resident Tuition exemption for competitive scholarship recipients. As such, students with any other scholarships, awards or graduate assistantship that provides the non-resident exemption are ineligible for this scholarship.
This scholarship is applicable to both domestic and international students. The scholarship will entitle an out-of-state student to the Non-Resident Tuition exemption for competitive scholarship recipients. As such, students with any other scholarship, award or graduate assistantship that provides the non-resident exemption are ineligible for this scholarship.
Explore over $12 million in scholarships offered by the university by visiting our website for a comprehensive list of available opportunities.
Curriculum
Prerequisites for Non-Business Undergrad Majors
Get your basics. Don't have an undergraduate degree in business? No problem, we've got you covered.
- Statistics (ECO 502)
Core Marketing Courses
Develop Professional Skills. Dive into topics like digital marketing, supply chains, and business research all covered in the core courses. Classes for the College of Business will be 16-week terms for Fall and Spring. In addition, summer subterms are 5 weeks.
- Marketing Management (MKT 521)
- Consumer and Buyer Behavior Analytics (MKT 524)
- Product Innovation and Supply Chains (MKT 547)
- Integrated Marketing Communications and Promotions (MKT 568)
- Interactive and Digital Marketing (MKT 569)
- Marketing Strategy & Decision Making (MKT 529) (Spring only)
- Business Research Methods (MKT 595)
Electives
Make it your own. Customize your degree with electives covering a wide range of business subjects
- 2 Marketing Courses from the COB catalog
Available Minors (4 courses)
Invest in your future. Stand out from the crowd by adding a minor to your degree.
- Business Analytics
- Cyber Security
- Digital Marketing
- Economics
- Finance
- Financial Planning
- Economics of U.S. Healthcare
- Marketing Analytics
- Corporate Management
- Real Estate
Available Certificates (no prerequisite courses required)
Get noticed. Add a certificate to boost your job skills, and get hired!
- Auditing and Forensic Accounting
- Business Analytics
- Economics of US Healthcare
- Operational Excellence
- Tax Accounting
Minors
We offer various minors that can be combined with your Marketing and Marketing Analytics (MS) degree. The Minors for Graduate Programs page provides more information about the available minors and their course requirements.
- Marketing Analytics
- Digital Marketing
Rankings
The East Texas A&M University has been recognized by the highly anticipated U.S. News & World Report rankings for 2023 for several programs.
60th for Best Online Graduate Business Programs (Excluding MBA)
Program Tuition Fee
Career Opportunities
Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers' responsibilities have changed. As a result, the courses in our M.S. in Marketing and Marketing Analytics degree program will position graduates to meet the trends in the business environment.
Career Possibilities and Current Median Salaries
| Marketing Manager | Digital Marketing Manager | Marketing Associate | Business Development Manager |
| $140,040 | $138,730 | $46,310 | $120,000 |
Accreditations
Program delivery
In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.
Students can also complete 50% or more of the credits required for this program at our Dallas site.