Master in Business and Event Management
Montreux, Switzerland
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
CHF 32,000 / per year *
STUDY FORMAT
Blended, Distance Learning, On-Campus
* Paid by semester
Introduction
Master in Business in Event Management
The Master in Business and Event Management provides an overview of different types of events and their specific requirements in terms of operational planning. This course will analyze the motivations and expectations of clients today and the evolving event environment. The students will study concepts and the frameworks relating to planning, decision-making, and operational procedures for venue selection, logistics, budgeting, human resource planning, and service providers. The course breaks down the concept of an event and provides the framework and tools to create value and deliver a successful event experience. At the end of the program, students are required to complete an internship, which will give them practical experience and shape their theoretical knowledge in the industry.
Gallery
Admissions
Curriculum
Courses
- Language: English
- Duration: 3 semesters (1.5 years): 2 semesters + Master thesis/internship
- Start dates: October and February
- Credits: 90 ECTS
- Degree Awarded: Master in Business and Event Management
Courses for Master in Business and Event Management are divided into 3 main categories: Core courses (42 ECTS/11 courses) which are obligatory and Specialisation courses (12 ECTS/3 courses) which are introduced during the 2nd semester of the program and Seminars and Workshops (6 ECTS). At the end of the studies, the student is obliged to prepare a Master's Thesis (30 ECTS) OR complete an Internship (30 ECTS).
Examples of Courses
MAEVM101 – Advanced Event Management
This course introduces students to the fundamentals of event planning and management and aims to advance the comprehension of project management and its application to a multitude of events in a globalized context. Students will be able to comprehend and apply project management to events, understand the economic, social, and political impacts of events and generate solutions to overcome challenges in the event industry.
MAEVM102 – Planning and Financial Management for Events
This course will cover the role of events in today's world, budgets and goals, workflow management, venue selection, and negotiation, room layouts and seating formats, food and beverage, entertainment and speakers, design and decor, transportation and logistics, registration, and check-in, hybrid meetings, apps and technology, basic lighting and audiovisual, and more. The purpose is also to give the students the financial management tools linked to the organization and planning of the event which includes resources management in a practical and theoretical way.
MAEVM103 – Advanced Hospitality Management
The course examines competitive marketing strategies, growth strategies, and in-depth management concepts. This course is designed to give each student a competitive edge for entering the hospitality and tourism industries. We will not only focus on the key essentials needed for managing a hospitality establishment but also explore “real world” cases as they pertain to our industry. This course combines fundamental management concepts with current vital information pertaining to the hospitality/tourism industry. Hospitality managers must be willing to think “outside the box” and create solutions that will enable them to successfully manage with confidence.
If you are interested to know more about this program, please feel free to follow through the SSHE link at the bottom of this page.
Program Outcome
- Event Feasibility and Development
- Strategic Event Creation
- Operational Event Planning
- Corporate Event Planning
- Venue Selection
- Financial Event Planning
- Secure Sponsorships for Events
- Fundraising Strategies for Events
- Event Logistics Management
- Risk Assessment & Crisis Management
- Delivering Sustainable Events
Career Opportunities
Examples of Career Opportunities
- Pro Sports Teams
- International Sport Governing Bodies: IOC, FIS, UEFA, FIFA
- Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
- Brands and sponsorships (Red Bull, Omega, Rolex)
- Arenas (O2, Allianz Arena)
- Theme parks (Disney, Four Flags, EURO Park)
- Movies
- TV production
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.