MSc in Strategic Marketing

Do you want to be a successful marketing leader of the future? Are you innovative, a team player and a great communicator? Do you want to stand out from the crowd and accelerate into an amazing marketing career anywhere in the world?

The Strategic Marketing degree at Swansea University will give you the foundation for a successful career. You’ll develop high-level marketing and strategy skills, with a critical understanding of current issues and challenges in an industry that is constantly evolving.

You’ll also gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming you with the skills and tools that will allow you to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

On completion of the taught elements of the course, you have the opportunity to complete a work-based marketing project, allowing you to apply the skills and knowledge gained to a real-life situation.

To study this specialist programme you must hold an undergraduate degree in a relevant discipline.

The course is accredited by the Chartered Institute of Marketing (CIM), a UK based professional body offering training and qualifications in marketing and related business. Your degree will include module exemptions from CIM professional qualifications through the CIM Graduate Gateway scheme. The programme has been designed in line with the CIM Postgraduate Diploma and will give you the opportunity to gain chartered status upon successful completion of the CIM accredited assignments.

Why Strategic Marketing at Swansea?

• Designed for recent marketing/business graduates or professionals who are already familiar with marketing concepts.
• Choice of either Dissertation or 3-month industry Placement Project.
• All modules are taught by our world-class faculty who have industrial and academic knowledge.
• Professional body accreditation, which can help to accelerate your career.
• Swansea University was voted Second in WhatUni? Student Choice Award 2019 - Postgraduate study.
• Swansea is joint 1st in Wales for international ranked research (Research Excellence Framework 2014).
• Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014).
• Based in the £22 million School of Management building on the new Bay campus.

Your Strategic Marketing Experience

From the moment you arrive at the School of Management, we will work with you to help build your skills and experience to enhance your career prospects.

You will have unlimited one to one bespoke careers advice from our dedicated careers team. You can go on a work placement or internship through the Swansea Paid Internship Network (SPIN) or the Week of Work initiative.

We have strong links with a range of high profile organisations including Dell and Ernst and Young.

All our students benefit from co-location with the industry at the innovative Bay Campus, working alongside companies such as Fujitsu, in facilities that boast dedicated teaching space and study areas, and extensive IT facilities equipped with the latest hardware and specialist software.

Public Health and Health Promotion Careers

We have an excellent track record of placing our graduates with major multinational companies.

Your MSc Strategic Marketing programme, with CIM accreditation, will give you the skills to forge a thriving career in a competitive environment across a variety of sectors anywhere in the world.

Your next role could be any of these:

• Marketing Manager
• Brand Manager
• Management Consultant

Swansea University was named University of the Year in the 2019 Whatuni Student Choice Awards for the second time in five years. As well as being crowned University of the Year, Swansea University took the top spot in the International category and placed top three in the Postgraduate, and Course and Lecturers categories. The Whatuni Student Choice Awards are voted for entirely by students, with more than 41,000 reviews and comments submitted from more than 160 UK institutions.

In the prestigious Guardian University Guide 2021, we are placed 24th in the UK and have won the Welsh University of the Year title for the second time in three years, cementing our position as Wales’ leading higher education institution.

We place our students at the heart of everything. As a result, we achieved a gold rating, the highest rating possible, in the national Teaching Excellence and Student Outcomes Framework (TEF) and are ranked 6th in the UK for student satisfaction in the National Student Survey for 2020.

Our stunning waterfront campuses make us a desirable location for students and staff from around the world, and our multicultural community provides a global perspective, enabling those who join us to develop skills and knowledge that set them on successful and enriching careers.