MSc in
MSc Sales & Marketing (Greece) Strathclyde Business School - Greece
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Introduction
We aim to:
- provide a broader and holistic understanding of the (salesperson) role within the organisation
- equip the graduates with the set of skills salespeople require today, before they can meet the challenges associated with a career in sales to the mutual benefit of both the individual and the employer
- enhance the employability and career prospects of the graduates from the course
Meeting the aim and objectives of the proposed course aligns perfectly with the University’s positioning as the place of “useful learning”. Sales is a key role for almost every company because of the direct impact on revenue; improving sales skills has a significant effect on salespeople's performance.