MSc in Advertising and Communications in the International Sphere

The Master’s degree program focuses on the study of international advertising, mass media and communication and aims to develop the skills needed to identify, attract and influence the audience in the digital age. The program allows students to immerse themselves in a balanced combination of relevant research topics and theoretical foundations, including strategic communication and multicultural environment, international brand management, audience analysis, interaction strategy, media content and effects, data analytics. Special attention is paid to advertising and PR in network communications, as well as visual and integrated communications. In the course of studies students also develop critical analysis, creativity and communication skills, which will allow them to take leadership positions in the professional field and prepare themselves for further postgraduate studies.

Key competencies and skills

• Integration of international experience of professional community representatives, foreign lecturers (with Ph.D. degree) in program implementation makes it possible to learn about current trends in the design of international communication projects, as well as effective models of strategic management of international relations using modern communication technologies and tools;
• Students will be able to test advertising and communication projects in the international sphere on the modern equipment of the "Center for Sociological Research and Digital Communications" training laboratory at Higher School of Media Communications and Public Relations;
• Students of the program can be trained in international exchange programs, the European scholarship program Erasmus+.

Main courses

• Advertising in international projects
• International communication projects
• International promotion and public relations in international companies and organizations

Master’s thesis topics

• Cultural features of gender symbols usage in international advertising
• Features of planning an international advertising campaign in the context of epidemiological restrictions
• Strategic planning of a campaign for the entry of a national brand into the international market
• Strategic planning of digital communications in an international advertising project

Possible job positions

• Head of International Corporate Projects
• Director of Corporate Relations in Russia
• Sustainable Development Director
• External Relations and Communications Manager
• Corporate Anthropologist

TIMES HIGHER EDUCATION WORLD UNIVERSITY RANKINGS (THE WUR):

• 301-350 position in the world
• 43 THE Best universities in Europe
• 3th position in Russia
• 42 THE Emerging Economies University Rankings

THE World University Ranking by subject: 2022

• TOP-250 Engineering Sciences
• TOP-125 Physical Sciences
• TOP-200 Computer Science
• TOP-175 Education
• TOP-250 Business and Economics
• TOP-500 Life Sciences

QS WORLD UNIVERSITY RANKINGS - 2022

• 393 position in the world

QS World University Rankings by subject Area, 2021

Broad Subject Area

• 180 Engineering & Technology (4th in Russia)
• 265 Natural Sciences