MSc in Advertising and Communications in the International Sphere
Saint Petersburg, Russia
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
RUB 334,600 / per year **
STUDY FORMAT
On-Campus
* applications start February 1st, 2023
** 4800 USD
Introduction
The Master’s degree program focuses on the study of international advertising, mass media and communication and aims to develop the skills needed to identify, attract and influence the audience in the digital age. The program allows students to immerse themselves in a balanced combination of relevant research topics and theoretical foundations, including strategic communication and multicultural environment, international brand management, audience analysis, interaction strategy, media content and effects, data analytics. Special attention is paid to advertising and PR in network communications, as well as visual and integrated communications. In the course of studies students also develop critical analysis, creativity and communication skills, which will allow them to take leadership positions in the professional field and prepare themselves for further postgraduate studies.
Program Outcome
Key competencies and skills
- Integration of international experience of professional community representatives, foreign lecturers (with Ph.D. degree) in program implementation makes it possible to learn about current trends in the design of international communication projects, as well as effective models of strategic management of international relations using modern communication technologies and tools;
- Students will be able to test advertising and communication projects in the international sphere on the modern equipment of the "Center for Sociological Research and Digital Communications" training laboratory at Higher School of Media Communications and Public Relations;
- Students of the program can be trained in international exchange programs, the European scholarship program Erasmus+.
Curriculum
Main courses
- Advertising in international projects
- International communication projects
- International promotion and public relations in international companies and organizations
| 1st Semester | 2nd Semester |
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| 3rd Semester | 4th Semester |
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Master’s thesis topics
- Cultural features of gender symbols usage in international advertising
- Features of planning an international advertising campaign in the context of epidemiological restrictions
- Strategic planning of a campaign for the entry of a national brand into the international market
- Strategic planning of digital communications in an international advertising project
Career Opportunities
Possible job positions
- Head of International Corporate Projects
- Director of Corporate Relations in Russia
- Sustainable Development Director
- External Relations and Communications Manager
- Corporate Anthropologist
Admissions
Rankings
TIMES HIGHER EDUCATION WORLD UNIVERSITY RANKINGS (THE WUR):
- 301-350 position in the world
- 43 THE Best universities in Europe
- 3th position in Russia
- 42 THE Emerging Economies University Rankings
THE World University Ranking by subject: 2022
- TOP-250 Engineering Sciences
- TOP-125 Physical Sciences
- TOP-200 Computer Science
- TOP-175 Education
- TOP-250 Business and Economics
- TOP-500 Life Sciences
QS WORLD UNIVERSITY RANKINGS - 2022
- 393 position in the world
QS World University Rankings by subject Area, 2021
Broad Subject Area
- 180 Engineering & Technology (4th in Russia)
- 265 Natural Sciences
Program Tuition Fee
Scholarships and Funding
The scholarship covers tuition fees and accomodation fees, as well as a monthly stipend.
Two options for getting the scholarship:
1. For the 2023/2024 academic year - Russian Ministry of Science and Higher Education scholarship (so-called quota)
Application period: December 20, 2022 - February 20, 2023
To apply for the quota of the Ministry of Science and Higher Education of Russia https://education-in-russia.com
- Sign up and submit an application form online
- Choose the Polytechnic University your Priority #1
- Attach your scanned documents
- Pass a competitive selection in your country
- Get your visa and arrive to study in Russia!
2. For 2024/2025 academic year - International Olympiad ""Open Doors: Russian Scholarship Project"" for Master's Degree and Ph.D. studies
You can also participate in the International Olympiad ""Open Doors: Russian Scholarship Project"" co-organized by Polytechnic University. The winners have an opportunity to pursue their Master's and Ph.D. degrees for free. The Olympiad is intended for both international applicants and SPbPU students in their final years of Bachelor's, Specialist's, or Master's studies http://opendoors.spbstu.ru/english.html
- Qualifying round (registration, portfolio contest is held online)
September 15 –December 10, 2023 - Final round (online test)
January 11 – January 30, 2024 - Interview round (for the doctoral track – Ph.D. applicants)
March 1 – March 19, 2024