MSc International Events Management Sheffield Hallam University

• Study international events and learn how to plan, manage and evaluate them.
• Understand the various ways cultural, sporting and personal events are managed.
• Learn how to make strategic decisions that involve multiple business areas at once.
• Solve complex problems through innovative, analytical and critical thinking.

The course focuses on the strategic role events play in modern society, and how they contribute to organisational and community objectives. You’ll gain the latest event strategy knowledge, based on the research of our diverse academic research team.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we’re involved in establishing academic benchmarks in events education. As a result, this course has an innovative learning and assessment format that puts you at its centre.

You learn through

• experiential workshops
• seminars
• tutorials
• site visits

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Applied learning

Work placements

You’ll choose an optional module and complete a work-based learning module that focuses on the event sector of your interest. You’ll be supported by our teaching team, who have a variety of professional backgrounds.

The placement option (September starts only) offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We run employability workshops to help you gain a placement and we have a dedicated placement team to support you. You’ll have access to placement opportunities at organisations such as the Ritz-Carlton Hotel, Martins Food Ltd, Gleneagles Hotel and Resort, Wanlin Dance School and the World Duty Free Group.

Live projects

Every year there are around 300 large events to get involved in across Yorkshire – sports, cultural, festivals, arts and more. We’ve established a solid relationship with their organisers, so you’ll have the chance to work, volunteer or look behind the scenes at most of these events.

Our students have been involved in events such as the Grand Depart for the Tour De France, the Children's Media Conference, Sheffield Doc/Fest and Sheffield's Chinese New Year celebrations.

Networking opportunities

We maintain strong links with the event community. We’re also the founders of the Events Hub – an informal and friendly community where practitioners can come together to share experiences and ideas, and to learn from others.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Modules studied may differ depending on when you start your course.

Compulsory modules

• Business And Management Strategy
• Delivering Successful Business Events
• Dissertation
• Research Methods
• Strategic Event Creation
• Work Related Learning

This course prepares you for a career in

• global hotel groups
• event venues
• government organisations
• international associations
• conference and event departments and organisers
• international leisure resorts
• agencies specialising in events and conference business analysis

You may also be able to progress to PhD study.