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University of Southern Denmark MSc in Economics and Business Administration - Brand Management and Marketing Communication
University of Southern Denmark

MSc in Economics and Business Administration - Brand Management and Marketing Communication

2 Years

English

Full time

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On-Campus

* for EU/EEA and Swiss citizens and applicants holding a Danish residence permit I for non-EU/EEA citizens without a current residence permit deadline is 01.02.2024

* free for full degree students from the Nordic countries or from the EU/EEA countries and Switzerland; 4,250 EUR per semester for students with a non-EU/EEA-citizenship or non-Swiss-citizenship

Introduction

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.

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Admissions

Curriculum

Program Outcome

Career Opportunities

Program Admission Requirements

Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.

About the School

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