MSc in
MSc in Strategic and Digital Marketing Rennes School of Business
Introduction
This program enables students to gain knowledge and skills in Strategic and Digital Marketing that are highly demanded in today’s global business. The program is a perfect blend between theory and practice, using advanced teaching methodologies based on simulation games, real business cases, collaboration with experts, and market research to ensure gaining the required competencies for the digitalized business environment.
5 reasons to join this program
- Possibility to specialize in strategic marketing or digital marketing and communication.
- A balance between theory and practice: students learn from highly experienced professors and through business cases during which they apply theory to real business situations.
- The chance to ‘learn-by-doing’ during a 16-week internship.
- 93% of program graduates are employed within 6 months of graduation.
- Based in Rennes, a city with a high quality of life and a vibrant technological scene of top international and French high-tech companies and start-ups.
Gallery
Curriculum
By choosing this Master of Science, you will study courses such as:
- Omni-Channel Consumer Behaviour
- Marketing of Innovation
- Integrating Online and Offline
- Marketing Communications
- Marketing research
- Customer Experience Management
Specialization
You will have to choose between two tracks:
| Digital Marketing and Communication | Strategic Marketing |
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Career Opportunities
Rennes SB supports students on a daily basis in the development of their professional projects.
Thus, throughout their program, Rennes SB students benefit from:
- privileged interlocutors,
- career workshops,
- events allowing regular meetings with managers and HR representatives from partner organizations,
- “My Career Platform” listing advice, internship, and employment offers.
Admissions
Program Tuition Fee
Scholarships and Funding
Talent Scholarship
At Rennes School of Business, we value the academic talent that you will bring to the classroom.
- Open to: High-profile candidates who have a strong academic record. Special consideration is given to applicants who have a clear academic and professional merit and can demonstrate the ability to contribute to all aspects of the program.
- Selection process: Scholarship evaluation will be based on the documents submitted for admission: Transcripts, English score, CV, and interview feedback.
- Applicants should also describe in their personal statement, how undertaking the program of their choice will affect their career, educational, and personal goals.
- Amount: 1000€ to 5000€ discounted from the tuition fees.
Unframed Scholarship
Thinking beyond the frame means opening one’s mind towards other cultures.
- Open to: Candidates that are able to demonstrate a unique life experience and/or remarkable extra-curricular activities, along with a global and collaborative outlook and a curiosity to find impactful and sustainable solutions.
- Selection Process: Scholarship evaluation will be based on the documents submitted for admission: Transcripts, English score, CV, and interview feedback along with a personal statement that will outline their « unframed » profile.
- Recipients of this award will be expected to act as ambassadors for Rennes School of Business and assist with marketing efforts once awarded.
- Amount: 2000€ to 5000€ discounted from the tuition fees.
«Bienvenue en France» Scholarship
This scholarship is made to recognize the strong dedication of candidates that were eager to learn French even before their arrival in Rennes.
- Open to: Applicants that have taken French courses at the « Alliance Française » or at other affiliated language institutions in their home country offering French language.
- Selection process: Candidates will have to submit to Rennes School of Business a certificate of completion of fewer than 2 years, from the language institution, showing an A1 level minimum, in addition to a personal statement.
- Amount: 500€ discounted from the tuition fees.
Solidarity Fund Scholarship
Rennes School of Business has established a solidarity fund for candidates originally from emerging countries facing currency devaluation due to economic or health crises.
- Open to: Candidates issued from countries impacted by a currency devaluation.
- Selection process: The evaluation will be based on the candidate’s profile and country of origin in addition to a personal statement.
- Amount: 2000€ to 5000€ discounted from the tuition fees.
Application
For the January intake 2023: applications will be received until November 30, 2022.
For the September intake 2022: June 30, 2022, will be the last day to submit your application. They will be reviewed on a weekly basis.
Who can apply?
- International students accepted to our 1st year Bachelor’s Programme or Master in Management
- French & International students accepted to any of our Masters of Science
- French & International students accepted to our iMBA
You can apply to one scholarship only (except for «Bienvenue en France» which is cumulative).
Please contact us for more information regarding other scholarships & loans options and for payment method solutions.