Master of Arts in Visual and Innovation Design

Visual Design, a new frontier in project design and coordination.

The Master of Arts Degree Program in Visual and Innovation Design is a two-year artistic specialization designed to launch designers beyond the boundaries of traditional graphic design limitations.

The course provides training and preparation for students to competently create visual communication, using a blend of multimedia design, visual design, and advertising skills.

Thanks to quality, specialized training, RUFA’s Visual and Innovation Design Course provides students, who have already completed a three-year Degree program in Communication, Design, and Fine Arts, the additional cultural and technical tools needed to enter into today’s workforce with success.

Visual Designer as director of communication.

Using vision, design, and multimedia skills, the Visual Designer is the ‘problem-solver’ of modern communication, able to combine the creative role with that of technical expert and strategic designer.

The Visual Designer needs to know how to work with new ways of communicating, offering concrete and ‘doable’ solutions, and creating and directing the entire communication platform.

The teaching and operating approach are oriented towards the connection between design technique and innovation, through the interaction between traditional media and new media born out of the digital revolution.

Projected into the professional world

The MA in Visual and Innovation Design includes a wide variety of internships, training, and work-study opportunities. These ‘real-life’ experiences help to create evolved professional profiles that are ready to enter into different work contexts thanks to their creative talent, and their concrete and proven design abilities using multimedia, technical and technological knowledge, and skills.

The course builds up professionals who are highly specialized, who can find work opportunities in advertising agencies and visual design studios, in companies where large-scale communication design projects are created, and in all of the real-life situations in which visual and interaction design skills are required.

The new horizons in communication design.

The Visual Designer student is ahead of the times, he/she learns to recognize and interpret visual language and signals and respond by anticipating contemporary trends with professional competence.

With solid technical and creative skills, designers in the Visual and Innovation Design course at RUFA learn to dominate the language and techniques of design, advertising, and multimedia, essential in working in the field of visual design.

Becoming a Visual Designer includes gaining a solid understanding of the psychological, cognitive, and perception mechanisms that form and inform communication methods. The future opportunities of a Visual Designer include traditional fields (graphic design, advertising, corporate branding and communication, product design and packaging, expo design and display) and new multimedia fields (digital publishing, interaction design, dynamic brand and identity, motion graphics, sound design, user experience, information, and interface design).

Competent, specialized, and ready.

The two-year Visual and Innovation Design Course at RUFA is part of the Department of Design and Applied Arts, the section of RUFA academic studies that provides a high level of specialization and technical preparation, and sets a high standard of academic and design education each year. By graduating in Visual and innovation design you will be able to become a: Visual designer, Art director, Copywriter, Social media manager, Web designer, Information designer, UX designer UI designer, Exhibit designer, Interaction designer, Brand manager and Type designer.

International partnerships

Among the most important partnerships of the Academy for the Visual and Innovation Design MA, the one with SVA – School of Visual Arts in New York stands out. Thanks to the agreement between the two University Institutions, a full-immersion program has been structured that allows a delegation of RUFA students to spend ten days in the prestigious American school each year; combining research, study, and design work. The students live in close contact with a stimulating and exciting reality, using SVA laboratories, study rooms, and equipment in the heart of Manhattan, meeting designers and professionals, and learning about the different production methods and educational approaches. For more info visit the Tracks of Freedom page.

The Visual and Innovation Design course is under the patronage of the ADCI – Art Directors Club Italiano.

The Academic Master of Arts is equivalent to a University Master's Degree.

*The course is available in Italian or English. All classes require compulsory attendance at the RUFA premises in Rome.

Coordinator: Emanuele Cappelli

Tutor: Agnese Angelini

Lecturers: Agnese Angelini, Emanuele Cappelli, Cinzia Capparelli, Aureliano Capri, Alice Cellupica, Stefano Cipolla, Dario Curatolo, Veronica D’Auria, Nicola Di Cosmo, Stefano Dominici, Francesca Gollo, Lorenzo Iervolino, Alessandro Izzillo, Mauro Panci, Harald Pizzinini, Simone Passacantilli, Ely Rozenberg, Mario Rullo, Claudio Spuri, Emanuele Tarducci, Francesco Ugolini, Antonio Pace.