MSc Digital Marketing with Data Analytics

What You Will Study

Recognizing the importance of digital marketing in the business world, our MSc Digital Marketing with Data Analytics program will teach you how to use digital marketing both strategically and tactically. Students will also engage in practical experiences like internships and capstone projects, enhancing their readiness for the professional world.

You will gain the knowledge to develop and implement digital marketing strategies that are aligned with business goals, covering topics such as data analytics, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, statistical modeling, and machine learning.

Taught modules are completed in the first three semesters of the degree. In your fourth semester you will complete your research dissertation and, should you choose to do one, also your internship.

Our expert academics are joined by guest speakers, who are leading figures from a range of disciplines including marketing, technologies, and finance, exposing you to the latest theories and developments within the industry.

You will enhance your digital marketing skills using case studies to identify and evaluate the diversity of marketing strategies employed by successful businesses.

Fall Semester

• Marketing in a Digital World
• Global Marketing Strategy
• Advanced English for Business Studies

Spring Semester

• Financial Management 1
• Business Analytics: Data and Decisions
• Integrated Marketing Communications

Summer Semester

• Social Media Marketing
• Market Research Skills
• Financial Management 2

Fall Semester

Either

• Internship
• Marketing Graduate Project or
• Marketing Research Graduate Exhibition

In terms of following up with the assessment of student learning and consistent with US liberal arts traditions, our classes rely on the system of continuous assessment on a course-by-course basis and throughout any given semester. This approach often involves the use of term papers, portfolios of work, quizzes, mid-semester, and final exams as well as student presentations and general class discussions. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.

• Gain the knowledge and skills to plan strategically and implement digital marketing campaigns
• Master a range of data analysis techniques and their application to real-life digital marketing decisions
• Develop the marketing skills needed to operate different channels and strategies used in digital marketing, such as search engine optimization (SEO)
• Gain an ability to apply the techniques and tools utilized within marketing for financial analysis and control
• Gain the knowledge and skills to enter a range of roles in digital marketing including strategic marketing, data analysis for marketing, consumer engagement, marketing communication, and international marketing

Students who have graduated from our masters programs in the Richmond Business School have gone on to work and study in the following locations:

American Express, BP, Citroen Algeria, Coca-Cola Servicios de Colombia, Credit Suisse, Glencore India Pvt Ltd, Laura Ashley Foundation, Merrill Lynch, Royal Bank of Scotland, Standard Chartered Bank, UBS, and the United Nations

Further Education

Ph.D., Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE

• 16 Months (Full-time with Advanced English for Business Studies)
• 3 Years (Part-time)