MA in Tourism and Culture Radboud University

Municipalities, heritage centres, publishers and travel organisations are increasingly looking for academically trained professionals who can creatively and critically reflect on tourism as a cultural phenomenon and who can provide tourists with enticing ideas and well-informed stories.

This master’s specialisation will train you to analyze and critically reflect on contemporary trends in tourism and heritage management, focusing on the challenges and opportunities of (for instance) dark tourism, film-induced tourism, and sustainable tourism. Enriched with a long term historical perspective and developing projects with and for public and commercial partners, you will not only acquire the academic knowledge and practical skills to work in the field, but also to change the field.

Facts and figures

• Degree: MA in Arts and Culture
• Faculty: Faculty of Arts
• Croho code: 60087
• Duration: 1 year (60 EC), full time
• Start month: September
• Language of instruction: English
• Enrolled students: 50-75 per year
• Contact hours: 10-15 hours per week

Why study this programme?

• The only Master’s in Cultural Tourism Studies in The Netherlands
• Integration of academic research and practical on-the-job training through research projects, policy papers, and workshops with public or commercial partners
• Interdisciplinary approach: combines history, literary and cultural studies, art history, and heritage studies
• Well-established contacts with leading players in the field of cultural tourism, which will help you to build up your professional network and to learn from state-of-the-art expertise
• International fieldwork, for instance at renowned academic institutes (such as the Royal Netherlands Institute in Rome)

Specialisations

Tourism and Culture is a specialisation of the Master’s programme in Arts and Culture. The other specialisations are:

• Creative Industries
• Kunstgeschiedenis (in Dutch)
• Kunstbeleid en Kunstbedrijf (in Dutch)

Career prospects

As an academic expert in cultural tourism, you will be able to offer a creative, critical and well-informed contribution to the tourism industry and the cultural sector.

Depending on your own initiative and talents, this Master’s specialisation will help you to become (for example):

• A policymaker at a municipality
• A project leader at a heritage site
• A publicist for a lifestyle magazine or travel appendix of a newspaper
• A communication or education officer at a heritage site
• An entrepreneur developing new formats and tours

The combination of solid academic training and hands-on work experience in the field also offers outstanding preparation for journalistic, research and policy functions in other fields than the tourism industry.

Current job market positions of our alumni

A substantial number of alumni in Tourism and Culture currently work in the tourism and heritage sector. Other alumni work in different fields in related jobs. A few examples:

• Project Manager Labrys Reizen, Nijmegen
• Visitor’s Coordinator muZIEum, Nijmegen
• Project Employee Vrijheidsmuseum, Groesbeek
• German Market Representative & Country Coordinator at Resi-Rest
• Junior Policy Maker Art, Culture, Heritage, Overbetuwe
• Project Employee, Provincial Archive Overijssel
• Business Travel Consultant, Carlson Wagon Lits
• Mobility administrator, Radboud University
• Communications officer, Landelijk Samenwerkingsverband Active Bewoners
• Project Secretary, Municipality Woerden
• Teacher in Greek and Latin, Tiel

With the help of a LinkedIn group, we stay well connected with our alumni.

Labour market information in the Netherlands Studiekeuze123*

From the graduates of the Master’s programme in Arts and Culture, 45% found a job within their field. The gross starting salary based on 29 hours a week is €1,800. (Source: www.studiekeuze123.nl)

Radboud Career Service

Radboud Career Service can assist students in finding internships, gives career advice and can offer tips and guidance when applying for jobs.