Keystone logo
POLI.design Specializing Master in Design for Fashion Retail
POLI.design

Specializing Master in Design for Fashion Retail

Milan, Italy

1 Years

English

Full time

31 May 2026

28 Apr 2025

EUR 13,500

On-Campus

Introduction

A Master’s program designed to train new professionals capable of meeting the needs of the fashion system and addressing the transformation of digital and sustainable Retail. The educational path provides expertise to cover a wide range of roles, such as e-Commerce Specialist to Store Manager, In-Store Communication Specialist, and Fashion Retail Designer.

The increasing complexity in the economic sphere, the acceleration of the rate of change, new information technology, and the globalization of cultural processes are creating a new landscape. New technological habits are reshaping customer and business behaviors.

Today, the shopping experience is achieved through various sensory and informational stimuli and different distribution and communication channels, both physical and digital, defining new needs, strategies, technologies, and even new aesthetic forms. In this renewed context, retail becomes increasingly relevant in its physical and digital forms, especially in the ‘phygital’ realm, between virtual and real.

Sales are activated in an omnichannel context, fuelled and implemented by dynamics of accelerated technological transformation. Here, the consumer and the offered shopping experience take a central role. To address this change, qualified professionals are needed to design, develop, and implement innovation processes in the Retail Customer Experience.

The Master in Design for Fashion Retail has a specific cultural and scientific objective: to train new professionals capable of meeting the current needs of businesses within the fashion system. This educational program is designed for individuals who must lead the digital and sustainable transformation of brand sales processes and channels.

During this interdisciplinary path, theoretical knowledge and a design-led approach are integrated to equip participants with the necessary tools for managing complex issues. The aim is to provide the expertise needed to start a professional experience as a Visual Merchandiser, Phygital Retail Designer, Omnichannel Strategist, Retail Events Manager, and many other positions relevant to the disciplinary field.

The single modules of the master include theoretical lessons, seminars, exercises, and projects. A professional internship in companies or studios within the industry also enriches the program. Here are some of the topics covered to teach innovative methodologies and updated technical skills:

  • History and evolution of the Fashion Retail supply chain, introduction to design-led innovation processes
  • Leadership and management strategies for key processes characterizing fashion retail
  • Tools and methodologies for building Customer Experience and Phygital Retail services
  • Preparation of personal portfolio

Admissions

Scholarships and Funding

Curriculum

Program Outcome

Program Tuition Fee

Career Opportunities

About the School

Questions