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POLI.design Specializing Master in Brand Communication
POLI.design

Specializing Master in Brand Communication

Milan, Italy

14 Months

Italian

Part time

Request application deadline

Oct 2024

EUR 13,000 / per year

On-Campus

Introduction

Available seats : 32

The communication landscape is undergoing radical changes, requiring agencies and businesses to adapt to market shifts and consumer-oriented branding. Today’s societal needs demand professionals with a blend of strategic, creative, and design skills. Our educational program is uniquely positioned to cultivate this skill set through the synergy of design, marketing, and branding.

For over 20 years, POLI.design and UNA – United Communication Companies (formerly ASSOCOM) have led the Master in Brand Communication – The Design, Construction, and Management of the Brand. The aim is to enhance and educate communication managers. The educational experience serves as a meeting ground for professional communication skills and innovations in the most dynamic sectors of the Politecnico di Milano. The Master consistently evolves its offerings to address changing scenarios, meet the coordination needs of brand strategic thinking, and create strategies capable of reaching diverse audiences.

Below are the activities outlined in the educational plan:

  • Frontal lectures to learn the logic, techniques, languages, and dynamics necessary to address the coordination and management of the strategic brand project.
  • Seminars with professionals from the communication world to connect with national and international agencies and companies.
  • Collaborative corporate project work with real partners to implement positioning or communication strategies. Designing marketing and communication campaigns simulating competitive activities under the guidance of industry experts. Designing marketing and communication campaigns simulating competitive activities under the guidance of industry experts.
  • Internships in communication agencies or companies to put the skills acquired during the Master into practice.

Admissions

Scholarships and Funding

Curriculum

Program Outcome

Program Tuition Fee

About the School

Questions