MS Social Media and Mobile Marketing
New York, USA
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Dec 2024
EARLIEST START DATE
Sep 2025
TUITION FEES
USD 1,460 / per credit
STUDY FORMAT
On-Campus
Introduction
Social media and mobile technology are continually transforming the way customers and firms interact. With our unique master’s degree in social media and mobile marketing, you’ll be able to meet the challenges presented by evolving media's impact on the marketplace head-on.
Why Pace for Marketing?
- Develop or refine your expertise in digital marketing communications
- Implement and evaluate social media and mobile marketing strategies
- Measure the effectiveness of digital campaigns
Program Highlights
Mobile and social are the new normal in marketing. Our MS in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.
Coursework is integrated with real-world, real-time projects, and you will have access to leading industry practitioners and guest speakers. Additionally, the program is STEM-designated, offering international students the ability to work for longer periods without immediate need of sponsorship.
The program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies. Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.
Admissions
Scholarships and Funding
Pace University offers students as much financial assistance as possible. Financial Aid can come in many forms, including scholarships and grants, work-study, and student loans. Financial Aid award packages offered by Pace University typically consist of a combination of awards from these types of aid programs.
General Rules Covering All Financial Aid
- Any combination of tuition-specific Pace-funded scholarships, grants, or awards and New York State or other tuition-specific funding cannot exceed your actual tuition charges.
- All financial aid combined may not exceed your Cost of Attendance.
- You must be matriculated in a degree program at Pace University to receive any financial aid other than Alternative Loans. (Note that some certificate program students also qualify). Matriculated means that you are admitted to and enrolled in a degree or applicable certificate program.
- Generally, students must be enrolled at least half-time (6 credits per semester) to qualify for aid. Exceptions are Federal Pell Grants and Alternative Loans.
- To review basic eligibility criteria for Pace University, Federal, and New York State aid programs please visit our General Eligibility section.
Pace Scholarships and Resources
- Institutional Scholarships and Grants
- Federal Grants
- New York State Scholarships and Grants
- Third-Party Scholarship Resources
Curriculum
Preliminary Skills and Prerequisite Courses
- MBA 806 Driving Marketing Performance (3 credits)
- MBA 810 Business Analytics and Statistics (3 credits)
Required Courses
- MAR 635 Marketing Research (3 credits)
- MAR 648 Foundations of Social and Mobile Technologies (3 credits) or IS 676 Foundations of Social and Mobile Technologies
- MAR 646 Social Media and Mobile Marketing Strategies (3 credits)
- MAR 692Q Research Project (3 credits)
Specialization Courses
Choose six (6) courses from the following:
- MAR 620 Consumer Behavior
- MAR 643 Interactive and Direct Marketing
- MAR 645 Advertising and Sales Promotion
- MAR 649 Digital Marketing
- MAR 673 Customer Intelligence
- MAR 695 Marketing Internship
- IS 613 Database Management Systems
Career Opportunities
Careers in Social Media and Marketing
- Director of Mobile Marketing
- Director of Online Communications
- Director of Social Marketing and Brand Communications
- Director of Social Media Strategy
- Engagement Manager
- Multimedia Communications Specialist
- Online Content Coordinator
- Social Media Account Executive
English Language Requirements
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