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Oxford Brookes University MSc in International Luxury Marketing
Oxford Brookes University

MSc in International Luxury Marketing

Headington, United Kingdom

1 up to 2 Years

English

Full time, Part time

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GBP 16,200 / per year *

On-Campus

* UK students full-time: £10,400 | International/EU students full-time: £16,200

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Introduction

Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.

Your studies will equip you with insight and critical skills, and you will:

  • learn to assess situations from financial, commercial and cultural standpoints
  • learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
  • develop marketing strategies in a luxury context
  • understand how building customer trust and championing luxury brands is critical
  • learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.

With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.

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