MSc in International Business and Marketing Management

Learning and assessment

We have designed a highly flexible course for a wide range of interests in a variety of different subject areas/roles/sectors. This course is suitable for individuals:

• from a variety of educational backgrounds
• who may have no previous work experience
• who want to further their knowledge and understanding of business and management to support their career aspirations.

You will study a combination of compulsory and elective modules, and choose to complete either a dissertation, a client-based research project, or a synoptic research project.

Our teaching staff come from a variety of academic and non-academic backgrounds. This gives you a comprehensive and diverse learning experience.

Our student cohorts are international. So you will benefit from working with staff and peers with varied experiences and perspectives.

Our assessment strategy offers a variety of assessment formats including individual assignments, group reports and presentations, reflections, oral and written examinations.

Study modules

Compulsory modules

• Global Strategic Management
  Strategic management is the process by which managers formulate and implement strategies to generate high performance. In this module, you will develop your understanding of the managerial strategic challenge; how to deliver sustainable competitive advantage. You will engage in critical evaluation of the key strategic issues. You will consider the wider economic environment and explore why strategy is important, how organisations make strategic decisions through the processes of analysis, choice and responsible and ethical management and leadership.
• Innovation, Change and Organisations
  The aim of this module is to provide insight into a series of topics that represent key issues around innovation and change and the organisational context in modern general management. The module is forward-looking from the contemporary organisation towards future developments. A key perspective is a development to date of entrepreneurship, innovation, change and organisational practices making students aware of long-term patterns and cycles, and the way and extent to which the past can shape the present.
• Introduction to the Principles of Marketing
  In this module, you will be introduced to the key principles of marketing. You will explore the roles of buyers, the marketing environment, and the ways marketers plan, manage, and monitor marketing programmes in an international environment.
• Developing Skills for Business Leadership
  Successful leaders have different approaches to their work, sharing a range of diverse personality traits. A key purpose of this module is to encourage you to develop a strong sense of self-awareness of your own strengths and weaknesses as a manager and colleague. In addition, you will develop a range of transferable skills which are pivotal to successful management practice. These include decision-making skills, team-working and interpersonal skills and others associated with developing personal effectiveness.
• Operations Management
  In this module, you will develop your understanding of an organisation's ability to deliver goods and services of the quality, quantity and cost that will satisfy customers' needs, while making efficient use of resources. The key principles introduced in this module can be applied to any business sector and function. Issues covered include ethics, environmental sustainability, global business, complexity and uncertainty, and continuing professional development.
• Finance and Accounting for Business
  In this module, you will develop your critical assessment of corporate financial information from the users' perspective. You will study both financial and management accounting covering three areas: basics (terminology, purposes, users), rules and regulations, and business entities.
  • Financial accounting - key financial statements, published accounts and analysis and interpretation through ratios.
  • Management accounting - costing, budgeting and forecasting, budget management and pricing.
• Research Methods
  This module prepares you for completing high quality, systematic business and management research, and equips you to be successful in your final dissertation or another capstone module. You will learn how to undertake effective research drawing upon a range of secondary and primary data sources and will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills.
• Understanding Customer Behaviour
  You will critically appraise the behaviours of customers and their interactions with marketing. Informed by behavioural science, you will analyse why customers behave as they do and how marketing activity influences their behaviours. This analysis informs your critical understanding and implementation of both strategic and responsible marketing practices. An innovative dimension of this course is the investigation of change agents that will significantly influence the behaviours of customers in the future, for example, neuroscience, climate change and technology innovation. This is an analytical module that utilises research evidence to inform evaluation, behavioural and communications research.
• Global Marketing Strategy (September start only)
  In this module, you will apply concepts you studied earlier with an emphasis on the global environment of marketing. You will develop your understanding of creating sustainable competitive advantage in a global context, implementing strategies to take into account both the convergence and divergence of consumer preferences, creating global products and brands that have near-universal application and appeal, and the importance of ethical and social issues in the global marketplace.
• Strategic Business Simulation (January start only)
  This module teaches you about group decision making. It involves a live new business development scenario, through which you apply your understanding of business and entrepreneurship principles to a computer simulation. The simulation will challenge your business, entrepreneurial and responsible management decisions when running an international business and will consider a range of business functions. You will develop management skills such as team management, budgeting, strategising, implementing a communications strategy and coping with unexpected competitor activity.
• Consultancy Project or international Study Trip
  You can choose between:
  • Consultancy Project: gain practical international project experience by working in a cross-cultural team on a real problem for a client organisation. You will develop problem solving and communication skills as well as the ability to work in cross-cultural teams. Your team will work virtually, face-to-face and with help from tutors.
  • International Study Trip: this module gives you a hands-on, intensive experience of current business ideas and practices through visiting multinational enterprises and international organisations. You meet with leaders of global firms and international organisations and have the opportunity to tour facilities. The programme includes presentations from local and international executives, managers and academics. To participate in the study trip students are required to pay an additional fee, see the Field Trips section for example costs.

Final project - choose one of

• Dissertation
  This is an opportunity for you to carry out an in-depth investigation into a topic of Business Management that is of particular interest to you. It should have an appropriately clear focus and be an investigation based on primary and/or secondary data, justified and supported by detailed reference to relevant theories and concepts from literature.
• Client Project
  The work-based project is an opportunity for you to link theory with practice. You will analyse a real organisational issue from the inside and provide a workable approach. The issue may be a problem that the organisation currently encounters or concerns its future strategy. You are responsible for managing a significant proportion of your own learning, including tracking and recording your own progress.
• Synoptic Research Project
  In this module, you will integrate, apply and extend your knowledge and skills gained within the core modules through an international case study and oral examination. You will learn more about the complexity of Business and Management by synthesising and applying the learning gained in other modules.

Work placement

• Work placement
  This supervised work experience module is part of the two-year sandwich mode for students who join the Programme in September. The module supports and assesses students who are engaging in paid supervised work experience (a placement) in a role relevant to their programme. It provides students with the opportunity to understand first-hand how businesses work and to apply the learning gained from the taught element of their programme within a real working environment.
  We will provide support to help you find a placement - our team has a database of opportunities and runs events where you can meet potential employers. A placement will provide you with valuable experience, although securing one takes a lot of effort and success is not guaranteed. You would need to cover your own living and travel costs throughout the duration of your placement.
  Fees will be charged for the placement year in Year 2 and are available on request in May of the year of study.

The MSc Business and Marketing Management will prepare you for a broad range of business marketing roles. They may be in commercial, non-profit or public organisations.

Many of our graduates find managerial positions at a wide range of organisations, including:

• companies producing fast-moving commercial goods
• consultancy firms
• financial institutions
• retail giants
• charities
• SMEs

Examples of these employers include:

• Amazon
• IBM
• Deutsche Telekom
• Deloitte, KPMG, PwC, EY
• Oxfam
• BASF Group
• Kautex Unipart
• Raiffeisen Bank