Master's Degree in Data-Driven Marketing, with a Specialization in Digital Marketing and Analytics
Lisbon, Portugal
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
10 Apr 2025
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 6,000 / per course *
STUDY FORMAT
On-Campus
* The tuition fee is €7,500 for applicants with a nationality from a non-European Union member country.
Introduction
The Master's Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, is aimed at managers, experts, and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing, and processing data to support decision making in Web Marketing.
This specialization provides a solid foundation to meet the new marketing challenges, which allows building a strategic and integrated customer vision - online and offline - and contributes to improving the decision-making process in companies.
This program is ranked among the best in the world: the best program in E-Business and Digital Marketing in Portugal and the 3rd best in Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA (Ranking 2024).
This program is held during working hours and is aimed at young graduates and professionals who intend to study on a full-time basis. It is also available in an after-working hours format (after 6.30 p.m.) The program is held after working hours and is aimed at professionals who intend to make their studies compatible with their professional activities. It is also available in a working-hours format.
Length
This program lasts 4 semesters: 2 correspond to the curricular component and 2 to the development of a thesis, work project, or internship report, in a total of 120 ECTS.
The classes will start in September 2025, end in June 2026, and run during working hours and after working hours (after 6:30 p.m.), 2 to 3 times a week.
Admissions
Scholarships and Funding
The NOVA IMS programs, offer a unique learning experience, combining theory with the application of the best and most innovative teaching practices.
If you are interested in studying at NOVA IMS and want to explore scholarship and award opportunities, this page is your starting point to discover the options available in the different programs.
Curriculum
This program lasts 4 semesters: 2 correspond to the curricular component and 2 to the development of a thesis or work project, in a total of 120 ECTS.
The curricular component (1st and 2nd semesters of the program) corresponds to 60 ECTS, of which 41,5 are in Mandatory Course Units:
Mandatory course units
- Digital Analytics
- Digital Marketing & E-Commerce
- Dissertation/Internship Report/Project
- Marketing Engineering and Analytics
- Marketing Strategy and Innovation
- Research Methodologies
- Search Engine Optimization
- Social Media Analytics
Recommended course units
- Big Data for Marketing
- Brand Management
- Consumer Behavior Insights
- Data Science for Marketing
- Descriptive Analytics in Marketing
- Experimental Design
- Machine Learning in Marketing
- Market Research
- Predictive Analytics in Marketing
- Social Network Analysis
The remaining 18,5 ECTS corresponding to the Elective Course Units, will be chosen by the students among a wide range of available course units. The following are recommended:
1st year - Fall Semester
- Digital Analytics
- Digital Marketing & E-Commerce
- Marketing Strategy and Innovation
- Applied Network Analysis
- Brand Management
- Business Intelligence I
- Business Process Management
- Data Privacy, Security and Ethics
- Data Science for Marketing
- Descriptive Analytics in Marketing
- Digital Transformation
- Experimental Design
- Information Management Systems
- Social Network Analysis
1st year - Spring Semester
- Marketing Engineering and Analytics
- Search Engine Optimization
- Social Media Analytics
- Big Data for Marketing
- Business Intelligence II
- Consumer Behavior Insights
- Customer Relationship Management Systems
- Data Visualization
- Data-driven decision making
- Knowledge Management
- Machine Learning in Marketing
- Market Research
- Predictive Analytics in Marketing
- Process Mining Powered By Nokia
- Sampling Theory and Methods
2nd year - Fall Semester
- Dissertation/Internship Report/Project
- Research Methodologies
Program Tuition Fee
Program Outcome
Goals
The goal of this program is to train technical staff and managers to:
- Understand Digital Marketing and its characteristics
- Understand the operating principles of Digital Marketing and Internet Social Media, as well as the methodologies for its use in creating value for business
- Understand and be able to apply analytical Social Media techniques
- Understand the principles and metrics of Web Analytics
- Master the techniques of Search Engine Marketing, including AdWords campaign management and the development of Search Engine Optimization (SEO) strategy.
Program Leaders
Student Testimonials
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.