
International Marketing MSc
Newcastle upon Tyne, United Kingdom
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 29,900 / per year **
STUDY FORMAT
On-Campus
* no application closing date for this course
** international students | GBP 15,400 - home students
Introduction
Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
- global communication and brand management
- customer relationship management
- marketing ethics
- digital marketing
- industrial marketing
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:
- develop a theoretical understanding of the discipline
- test applicability of both well-established and newly-introduced marketing concepts in different contexts
Taking a marketing-led approach, you'll learn how to:
- create competitive business advantages
- build brand loyalty
- understand the ethical issues and implications associated with your decisions
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.
Professional accreditation and recognition
Newcastle University Business School accreditation
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high-quality teaching environment, innovative programming and active engagement with the industry.
Chartered Institute of Marketing (CIM)
This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.
Successful graduates can undertake further study for a CIM qualification at the highest possible entry-level, namely the Chartered Postgraduate Diploma in Marketing.
In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.
Market Research Society (MRS)
Our course is one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.
Rankings
- Global Top 170 University - Times Higher Education World University Rankings 2024
- Top 35 for Employability – QS Business Masters Rankings: Marketing 2025
- Top 70 for Master's in Marketing – QS Business Master's Rankings: Marketing 2025
- 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
- 65% increase in research power since 2014 – Research Excellence Framework 2021
- Global Top 130 University - QS World University Rankings 2025
- Global Top 170 University - Times Higher Education World University Rankings 2024
- Top 25 in the UK and Top 100 in the world for sustainable development – Times Higher Education Impact Rankings 2024
Curriculum
What you'll learn
Our degree specialises in marketing in an international context. It consists of marketing-orientated modules. These modules have a strong commercial focus.
There is a global perspective throughout. You'll develop an in-depth understanding of international marketing practices. You'll consider them from a strategic and tactical perspective.
Taking a market-led approach, you will:
- gain fundamental knowledge
- understand concepts and theories
- learn professional marketing techniques
- develop skills to deal with international marketing issues
- conduct market research to understand consumer behaviour and business market performance
Compulsory Modules
- International Marketing
- International Brand Management
- International Marketing Communications Management
- Dissertation in Marketing
- Marketing Research
- Consumer Behaviour
- Digital Marketing
- Principles of Marketing
- International Marketing Ethics
- Contemporary Trends in Marketing
Optional Modules
- Customer Relationship Management
- Marketing Analytics
- Industrial Marketing
Career Opportunities
Graduate destinations
Graduates from this course have undertaken various roles, including:
- marketing manager
- marketing and design executive
- digital account manager
- assistant brand manager
- research and insight adviser
- public relations officer
- communications specialist
- head of HR division
- market research associate
- channel development manager
- key account manager
Careers
This course prepares you for a wide range of careers with employers, such as:
- Royal Bank of Scotland
- Coca-Cola HBC
- Grolsch Brewery
- Nigel Wright Consultancy
- Johnson & Johnson
- Mitsubishi Motors Corporation
- Dongfeng Nissan
Admissions
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.