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New European College Master of Business Management (MBM) Digital Marketing & Communication
New European College

Master of Business Management (MBM) Digital Marketing & Communication

Munich, Germany

3 Semesters


Full time

01 Jul 2024*

26 Aug 2024

EUR 6,100 / per semester


* international students who do not live in the EU must apply 6-8 weeks before the entry date of choice. Students living in the EU must apply 2-4 weeks before the entry date of choice


The Digital Marketing & Communication specialization examines the impact of internet evolution, smartphones, apps, and social media on marketing strategies, prompting companies to adapt and reshape their approaches for the digital era.

This environment fosters unprecedented business-to-customer and business-to-business connections, offering significant learning opportunities for students. The specialization integrates modern marketing communication, digital media understanding, and big data analytics.

The Master of Business Management is a three-semester program expanding on undergraduate studies, covering finance, international marketing, management accounting, operations, ethics, organizational behavior, and human resources for success in a dynamic, global workplace.

All courses, taught in English, emphasize interactive learning with presentations, group projects, and case studies, enabling specialization in international management.

Professionals with Digital Marketing & Communication expertise are essential for daily business operations, where communication roles blur internally and externally through newsletters and bulletins.

Companies constantly evolve marketing strategies due to digital innovations, managing budgets across platforms like Facebook, Instagram, LinkedIn, WhatsApp, and WeChat. Handling large advertising budgets like GoogleAds and Adwords requires adept data analysis and tool utilization.

Through Digital Marketing & Communication, organizations manage big data, strategize outsourcing, address GDPR, and evaluate strategy effectiveness efficiently.



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About the School